cxo voice
  • Home
  • News
  • Expert Opinion
  • Leaders Talk
  • Cyber Security
No Result
View All Result
  • Home
  • News
  • Expert Opinion
  • Leaders Talk
  • Cyber Security
No Result
View All Result
Interviews, IT and Technology News India | CXO VOICE
No Result
View All Result
Home News Blockchain

IAB Tech Lab Releases PrivacyChain for Public Comment

Santosh Kumar by Santosh Kumar
October 2, 2018
Reading Time: 2 mins read
iab tech lab PrivacyChain
Share on FacebookShare on TwitterShare on LinkedinShare via E-Mail

The IAB Technology Laboratory (IAB Tech Lab) today announced the early availability of PrivacyChain, a blockchain based protocol and ‘system of record’ that allows companies to track users’ privacy consents across complex data supply chains.

Introduced for public comment and pilot testing by interested companies, this first version of PrivacyChain was developed by LiveRamp, which is an active member of the IAB Tech Lab.

PrivacyChain was designed to solve for a major industry problem: As the data ecosystem has fragmented and companies collect or update hundreds of millions of consents a year. it has become incredibly difficult to ensure that all members of a data supply chain have the most current consents. The protocol will allow companies to more easily manage and control how they handle and share users’ personal data, while providing users control over opt-in and opt-out.

PrivacyChain specification

The PrivacyChain specification is based on a shared, immutable, distributed ledger to ensure that participants have a single, consistent, up-to-date view to a consumer’s opt-ins or opt-outs—and will help publishers and advertisers build more trusting relationships with their customers. It will also provide standardized consent management solution which speeds and streamlines deployment for all their partners.

In addition, it will simplify companies’ ability to prove compliance with numerous consumer privacy regulations worldwide, including the California Consumer Privacy Act, GDPR, and the European Privacy Directive, as well as a company’s own privacy policies.

“The digital advertising ecosystem continually innovates to better respond to consumer behaviors and interests,” said Dennis Buchheim, Senior Vice President and General Manager, IAB Tech Lab. “PrivacyChain is an important part of this evolution. This protocol offers a new approach for listening and responding to consumers preferences. What’s more, it helps members navigate the new world of privacy regulations.”

“Consent data is some of the most important consumer data that companies collect. Consent is a person’s expression of choice over how their personal data is collected and used. It is vital we respect and honor these individual choices and practice human-values-centered data ethics.

PrivacyChain is a data ethics enabling technology and we are proud to collaborate with the IAB Tech Lab to produce a protocol which helps solve the consent challenge for the adtech industry,” said Sheila Colclasure, Chief Data Ethics Officer, LiveRamp.

To test the specification, the IAB Tech Lab has released a reference implementation and a test bed available at IAB Tech Lab tools portal https://tools.iabtechlab.com. The open source repository is available here https://iabtechlab.com/privacychain/code.

You may like to Read: India Using Blockchain and IoT Software to Fight the Problem of Counterfeit Drugs

Tags: blockchainiab tech labPrivacyChain
Santosh Kumar

Santosh Kumar

Senior Writer at CXO VOICE. His email is santosh@cxovoice.com

Related Posts

AI, Blockchain and IOT Together To Bring Real Value to Organizations
AI

AI, Blockchain and IOT Together To Bring Real Value to Organizations

October 1, 2020
blockchain advancing and transformin procurement functions
Blockchain

Blockchain Technology Advancing Procurement Functions

January 27, 2020
Technology trends in banking sector
Banking

Top 5 Technology Trends in Banking Sector to Look Out For

January 14, 2020
Blockchain in Finance and banking industry set to disrupt
Banking

4 Ways Blockchain is Set to Disrupt the Finance Industry in 2020

November 7, 2019
Mindtree Hyperledger Blockchain
Blockchain

Mindtree Joins Hyperledger to Accelerate Blockchain Development

August 1, 2019
blockchain summit by trescon
Blockchain

Maharashtra Government officially endorses World Blockchain Summit

June 19, 2019
blockchain technology projects mistakes to avoide
Blockchain

Seven Common Mistakes to Avoid in Enterprise Blockchain Projects

June 12, 2019
supply chain technology trends
Blockchain

Top 8 Supply Chain Technology Trends for 2019 by Gartner

April 24, 2019
Load More
Next Post
Safety Tips from Norton

Top Safety Tips from Norton and LifeLock

ADVERTISEMENT

Expert Views

Sundar Balasubramanian, The Dawn of a New (Ransomware) Age
Cyber Security

The Dawn of a New (Ransomware) Age

August 19, 2022
AI Cloud Enterprises
AI

What can AI Cloud do for Enterprises?

March 9, 2022
Data Modernisation
Technology

4 Key Trends Driving Data Modernization Across The Enterprises

January 28, 2022
IT Service Management (ITSM)
Enterprise

The need of ITSM to start a digital transformation journey and ensure high ROI

January 17, 2022
Cloud Adoption
Cloud

Cloud Adoption Needs to Be Accelerated

January 12, 2022

Get Latest Update

Subscribe to our mailing list to receives newsletter direct to your inbox!

ADVERTISEMENT

Leaders Inerviews

Enterprises, and MSMEs IoT
Leaders Talk

IoT is now seen as an essential enabler for the enterprises to be future ready : Joyjeet Bose

-
Security While Working Remotely interview with Filip Coftas
Cyber Security

Security While Working Remotely [Interview]

-
Akita Security Device Help you Protect your Security During COVID-19 [Interview with Zakir Hussain]
COVID-19

Can Akita Security Device Help you Protect your Security During COVID-19 [Interview]

-
digital transformation and customer experience Newgen software
Interview

Digital Transformation Journey helps Newgen Software Improve Customer Experience [Interview]

-

Entrepreneur

Inspiring Women Entrepreneurs in India (2022)

Technology Adoption For Entrepreneurs

Volunteering management is the need of the Hour

Significance Of Ethical Entrepreneurship In The Post COVID-19 Economy

CXO VOICE is a premier resource for the enterprises, SMBs and Startups CXOs and business leaders, It enables CXOs and business executives gain access key insights, experts views, analysis, business strategy, and leaders interviews on what’s happening in the market and its impact.

Connect with us

Easy Links

  • Cryptocurrency
  • Event
  • Blockchain
  • Press Release
  • Resources & Downloads

Write Us

contact@cxovoice.com

Newsletter

Subscribe to our mailing list to receives newsletter direct to your inbox!

  • Home
  • About
  • Contact Us
  • Advertise
  • Privacy & Policy
  • Feedback

© 2021 CXO VOICE

No Result
View All Result
  • Home
  • News
  • Expert Opinion
  • Leaders Talk
  • Cyber Security

© 2021 CXO VOICE

Our Spring Sale Has Started

You can see how this popup was set up in our step-by-step guide: https://wppopupmaker.com/guides/auto-opening-announcement-popups/