Mastercard and PayU, India’s digital financial services providers, today announced a strategic collaboration to deploy Brighterion AI solutions within PayU’s payment system for the Indian market. The collaboration aims to enhance PayU’s approval rates, cut fraud losses, enrich customer experiences, and attract more merchants.
Furthermore, the solution will allow PayU to enhance its operational efficiency by investigating high-risk merchants and gaining deeper intelligence into its merchant portfolio through Brighterion’s Business Insights, Rules, and Case Management features.
AI and machine learning (ML) led Brighterion platform provides real-time insights and decisions from any data source. Brighterion AI solutions can be cloud-hosted or on-premise and can stand alone or complement existing rules. Over 2,000 businesses use technology powered by Brighterion AI to protect against fraud and risk.
Brighterion AI solutions will enable real-time fraud risk assessment at both transaction and merchant levels for PayU.
“Mastercard is thrilled to collaborate with PayU to bring Brighterion AI solutions to India as we continue to enhance our offerings to our customers by leveraging advanced AI and ML capabilities. This initiative will help deliver smarter and more inclusive payment solutions that drive business and economic growth in the country,” said Gautam Aggarwal, division president of South Asia at Mastercard.
“The future of secure payments lies in innovation, and at PayU, we are proud to collaborate with Mastercard to introduce Brighterion AI solutions to India. This collaboration reflects our commitment to leveraging the latest technology, enhancing fraud prevention, and building trust by delivering an unmatched level of security and efficiency in digital transactions for our merchants and customers. This collaboration will significantly bolster PayU’s AI and ML capabilities, paving the way for even more innovative and advanced payment solutions,” said Anirban Mukherjee, CEO of PayU.
