Infosys and Germany’s Handelsblatt Media Group have launched an AI-powered editorial engine called Editorial Link Intelligence (ELI), a tool that recommends internal links within stories and makes related content easier to find. This system is designed to improve storytelling, deepen users’ engagement, and support newsroom workflows without replacing editorial control.
ELI is an editorial recommendation engine developed exclusively for Handelsblatt and WirtschaftsWoche. It runs on Infosys Aster, Infosys’ AI-amplified marketing suite, and was developed by Wongdoody, Infosys’ human experience agency. The system analyzes article content and metadata to suggest internal links that add context, improve navigation, and keep readers moving through related reporting.
The companies said the tool is integrated into the content management workflow so editors can use it without interrupting their normal publishing process. Infosys said that is meant to free time for reporting, research, and analysis while still improving the structure of the final article pages.
The system function is narrower and practical: it helps link articles better, gives readers greater context, and improves page-to-page navigation. Christian Herp, Chief Product Officer, Handelsblatt Media Group, said, “Editorial Link Intelligence we developed together with Infosys creates direct value for our editorial teams through the targeted use of AI. By integrating the tool into our content management system, it supports journalists in identifying and linking relevant content. In this way, we are sustainably enhancing the user experience and increasing customer satisfaction.”
Charlotte Morré, a member of the Handelsblatt editorial board, said the tool helps provide readers with greater context and related content, while the final review remains with newsroom staff. Christian Herp, chief product officer at Handelsblatt Media Group, said the system supports journalists in identifying and linking relevant content and is intended to improve user experience and customer contentment.
Handelsblatt Media Group said its two brands, Handelsblatt and WirtschaftsWoche, reach more than 3.7 million readers each week. That gives this project a meaningful scale: even a modest improvement in article discovery or session depth can matter when the audience is this large.
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For publishers, the main question is whether AI can make journalism easier to discover, easier to navigate, and more useful to readers.
