cxo voice
  • Home
  • Technology
    • AI
    • Cloud
    • Telecom
    • Data Center
    • BPM
    • Blockchain
  • Finance
    • Banking
  • Cyber Security
  • View Points
  • Leaders Talk
  • News
  • Press Release
    • Submit Press Release
No Result
View All Result
  • Home
  • Technology
    • AI
    • Cloud
    • Telecom
    • Data Center
    • BPM
    • Blockchain
  • Finance
    • Banking
  • Cyber Security
  • View Points
  • Leaders Talk
  • News
  • Press Release
    • Submit Press Release
No Result
View All Result
Leaders Talk and Latest Tech News | CXO VOICE
No Result
View All Result
Home News Business

Four Factors will help Sales Operations Leaders to Mitigate COVID-19 Impact

Ranjeet Roy by Ranjeet Roy
April 17, 2020
Sales Operations Leaders and COVID-19

Globally, the COVID-19 has now affected millions of lives with lacs of deaths worldwide. The coronavirus cases are increasing daily basis, which is very dangerous for the people and businesses. Due to lockdown, things have been changed; companies are not able to function efficiently, some of them performing remotely with ongoing challenges like communication issues, cybersecurity risk, lack of coordination, etc. It directly impacts company revenue and productivity. Due to uncertainty, many CFOs plan employee pay cut or delay, vendors payment delay, delay in rent or seeking some shorts of adjustments. Here, in this article, we are exploring COVID-19 impact on sales operations leaders, and how they can mitigate related risk.  

COVID-19 impacted businesses badly, delivery, performance, sales, payment collection, and revenue, etc affected, so its impact goes across the department. According to the Gartner survey, 38% of companies have already deducted sales operations budgets, and 14% plan to deduct their sales operations budgets in the upcoming three months. The alarm bell rang, so sales operations leaders need to act quickly to mitigate risk, and to protect their teams with anticipating the dynamic demands of their sales companies.

Sales operations leaders should focus on the following 4 areas to mitigate COVID-19 related risks.

1. Sales Operations Teams

Due to lockdown, the company has implemented work from home policy, But unlike the sellers they support, sales operations teams are less frequent to working remotely. Sales operations leaders must understand performance and any challenges if they are facing by COVID-19 or working remotely. Leaders also should develop strategies to virtualize communities and promote active engagement among sales operations team members.

2. Forecast Uncertainty

Due to lockdown, uncertainty in supply and demand has affected buyer confidence. Sales leaders are not able to make any commitment based on their general leading indicators, resulting in higher forecast uncertainty. Sales forecasts are sales operations leader’s forecasts of future productivity-based inputs. In the uncertain times, nothing is fully trusted, neither data no raw commitment.

Leaders need to recognize and track markers that signal the worsening or increase of supply and demand to give strategic insights on how these factors operate forecast changes.

3. Sales Analytics

Sales analytics data helps in the company’s decision making. These decisions are based on how particular metrics are working on set targets. Still, the COVID-19 now means expectations for productivity need to be re-visited. Sales operations leaders must classify the signs of change and work with sales leadership; adjust the targets for their key performance indicators, respectively. The sales analytics program needs to adapt to the new state of the normal in COVID-19 and its aftermath to give relevant insight to the company.

ADVERTISEMENT

4. Costs of Sales

Maintaining the cost of sales is a function of revenue and expenditures. This COVID-19 has most companies anticipating revenue drops; in this situation, companies may cut expenses. Sales operations leaders should closely work with sales leadership and financial teams to maintain close late-stage possibilities and recognize alternatives plans for reducing cost and generate revenue.

Also Read: Five key factors every SME/ MSME needs to follow to ensure speedy business revival post COVID-19

Also Read: Small Businesses CFOs Plan to Delay Vendors Payment to Manage Financial Disruptions

Also Read: COVID-19 Impact on the Insurance Industry, Does My Insurance Cover Death Due to Coronavirus?

Ranjeet Roy

Ranjeet Roy

Professor, Writer, Business Consultant. Ranjeet will love to answer your queries at "[email protected]"

Related Posts

Hinshaw
People

Genpact Welcomes John M. Hinshaw to Board of Directors

July 2, 2025
LTIMindTree GCC
News

LTIMindtree Introduces GCC-as-a-Service for those who want to set up Global Capability Centers

July 1, 2025
TM Forum and Huawei
Press Release

TM Forum and Huawei Jointly Released Two Standard Reports:  AI for BSS and Software Marketplaces Reference Architecture

June 30, 2025
HCLTech OpenAI
Business

HCLTech Partners with OpenAI to Accelerate Generative AI Adoption for Enterprises

June 30, 2025
L&T Technology Services and thyssenkrupp
Business

L&T Technology Services and thyssenkrupp Steering Business Unit Partner to Establish a Global Software Hub

June 30, 2025
Business

Ericsson Strengthens ASIC Development in India with Major R&D Expansion

June 27, 2025
Osaka Sakai Data Center
Technology

HPE and KDDI Partner to Launch Osaka Sakai Data Center for AI Innovation by 2026

June 26, 2025
Tata Hackathon
Technology

Tata Technologies with AWS to Launch Engineering Hackathon Focused on Smart Mobility Innovations

June 26, 2025
Load More
Please login to join discussion
ADVERTISEMENT

Latest Updates

Hinshaw

Genpact Welcomes John M. Hinshaw to Board of Directors

by Deepa Sharma
20 minutes ago

LTIMindTree GCC

LTIMindtree Introduces GCC-as-a-Service for those who want to set up Global Capability Centers

by Deepa Sharma
16 hours ago

TM Forum and Huawei

TM Forum and Huawei Jointly Released Two Standard Reports:  AI for BSS and Software Marketplaces Reference Architecture

by News Desk
2 days ago

HCLTech OpenAI

HCLTech Partners with OpenAI to Accelerate Generative AI Adoption for Enterprises

by Deepa Sharma
2 days ago

L&T Technology Services and thyssenkrupp

L&T Technology Services and thyssenkrupp Steering Business Unit Partner to Establish a Global Software Hub

by News Desk
2 days ago

Ericsson Strengthens ASIC Development in India with Major R&D Expansion

by News Desk
5 days ago

Expert Views

Opinion

When AI Empowers Both Networks and Hackers: The New Battlefield for India’s Telecoms

May 20, 2025
Molly Sands AI
AI

AI RIP: 5 Things Knowledge Workers Will Say ‘Sayonara’ to in the Next Decade

March 8, 2025
multi cloud
Cloud

Multi-Cloud Made Simple: Strategies for Smart Business Management

March 5, 2025
Soft Skills
Opinion

Soft Skills and Technical Know-How: A Winning Combination in the Tech Industry

March 4, 2025
Digital Freedom
Cyber Security

Your Data, Their Gold: The Silent Battle for Digital Freedom

February 25, 2025

Get Latest Update

Subscribe to our mailing list to receives newsletter direct to your inbox!

ADVERTISEMENT

Leaders Interviews

Steve Wilson, GenAI Cybersecurity LLMs
Cyber Security

How effective is GenAI in cybersecurity? The role of LLMs and AI in security solutions. [Interview with Steve Wilson]

-
Interview on Counterfeit products with Nikhil Narayan
Leaders Talk

Advancements in ML & AI made it possible to detect counterfeit products in real-time, says Nikhil Narayan

-
Newgenone bridges the gap between business users and IT teams with its low code capability: Varun Goswami
Leaders Talk

Newgenone bridges the gap between business users and IT teams with its low code capability: Varun Goswami

-
AI chatbots, Prasanna-Kumar
Leaders Talk

Can AI chatbots enhance customer experience and reduce the cost of serving customers?

-

Entrepreneur

Samsung Electronics appoints its first female president

Inspiring Women Entrepreneurs in India (2022)

Technology Adoption For Entrepreneurs

Volunteering management is the need of the Hour

CXOVoice.com is a leading online publication for CXOs, entrepreneurs, senior leaders, developers, and industry professionals. Our coverage spans key sectors, including IT, technology, banking, finance, cybersecurity, engineering, and automobiles.

Connect with us

Easy Links

  • Cryptocurrency
  • Event
  • Blockchain
  • Press Release
  • Resources & Downloads

Write Us

[email protected]
  • Home
  • About Us
  • Contact Us
  • Advertise
  • Privacy & Policy
  • Feedback

Copyright © 2025 CXOVoice - All Right Reserved

Welcome Back!

Login to your account below

Forgotten Password?

Retrieve your password

Please enter your username or email address to reset your password.

Log In

Add New Playlist

Our Spring Sale Has Started

You can see how this popup was set up in our step-by-step guide: https://wppopupmaker.com/guides/auto-opening-announcement-popups/

No Result
View All Result
  • Home
  • Technology
    • AI
    • Cloud
    • Telecom
    • Data Center
    • BPM
    • Blockchain
  • Finance
    • Banking
  • Cyber Security
  • View Points
  • Leaders Talk
  • News
  • Press Release
    • Submit Press Release

Copyright © 2025 CXOVoice - All Right Reserved