Zomato’s grocery delivery firm Blinkit announced the collaboration with homegrown audio company boAt; the partnership is to strengthen the doorstep delivery of headphones and other accessories across Delhi, Mumbai, Kolkata, and Bengaluru.
“boAt is extremely popular, and we are thrilled to have them on board with us. Starting with headphones, we’ll soon add more popular products such as boAt smartwatches and high-end speakers from the boAt portfolio,” Albinder Dhindsa, co-founder and CEO of Blinkit, said in a statement.
boAt products like true wireless stereo (TWS), neckbands, portable Bluetooth speakers, and wired earphones are now available on Blinkit website. In addition, customers can get exciting deals on these boAt products on the Blinkit platform.
“These products fit perfectly well within Blinkit’s business proposition of instant delivery. As the consumer evolves, this demonstrates the platform’s continuous expansion in its portfolio to solve a wide variety of last-minute needs through the magic of quick commerce,” Blinkit said.
“This first-in-line partnership with Blinkit will be a game changer in the world of quick commerce as audio and wearables have become an essential part of our routine and work scenario,” said Aman Gupta, co-founder and chief marketing officer (CMO), boAt.
“The convenience of quick delivery will help navigate and troubleshoot the worries of delay, repair and forgetfulness. As a customer-centric brand boAt is committed to being present at all touchpoints to create customer satisfaction, loyalty and advocacy,” he added.
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