Trend Micro has renamed its enterprise cybersecurity business TrendAI, a global rebrand the company says reflects the growing role of artificial intelligence in enterprise computing and security operations. In its announcement, Trend Micro said the name change applies to its enterprise business worldwide and is meant to signal a shift from a product-led portfolio to a more unified AI security platform.
The company said the rebrand is tied to a broader change in how enterprises are building and running technology systems. Trend Micro described AI as the “next compute layer” for enterprise workloads and said security now has to account not only for infrastructure and applications, but also for how AI systems act, connect and make decisions inside organisations.
At the centre of the new identity is TrendAI Vision One, which Trend Micro says brings together cloud, endpoint, network and threat detection functions under one platform. The company framed this as a consolidation step, with the new brand aligning its security model with the way modern enterprises are managing cyber risk.
Eva Chen, CEO of Trend Micro: “TrendAI™ reflects our conviction that security must evolve as quickly as the technology it protects. Enterprises are redesigning how work gets done around AI, data, and agentic systems. Our role is to ensure they can do so with confidence, control, and resilience built in from the start.”
As part of this next chapter, TrendAI™ is also introducing and expanding several strategic initiatives:
- TrendAI™ AI Security Brief: A new podcast series delivering timely, real-world stories at the intersection of AI and security.
- TrendAI™ Spark: A flagship global events ecosystem, bringing together customers, partners, and the broader technology community to examine how AI is reshaping security, risk, and leadership decision-making.
- S-RM Partnership: Expands TrendAI™ partner ecosystem through a global incident response and cyber risk advisory partner embedded in post-breach workflows, helping organisations transition from containment to long-term risk reduction and security strategy.
- HackerVerse collaboration: Independent adversarial testing powered by autonomous AI agents executing real MITRE ATT&CK techniques, continuously validating detection efficacy through measurable, proof-based results.
The company also said it is folding several related initiatives under the TrendAI identity, including a podcast series, a global events programme and partnerships around incident response and adversarial testing.
