TCL Electronics, a Chinese consumer electronics brand, has expanded its strategic alliance with Google TV at CES 2025. The company will launch an advanced range of Google TVs featuring Gemini capabilities in 2025, aiming to revolutionize home entertainment with immersive and intelligent functions.
With the Gemini model and new hardware capabilities, it is engineered to enhance the user’s entertainment experience while repositioning the TV as a central hub for smart home management.
With the integration of advanced proximity sensors, the TV will seamlessly transition from a static display of ambient imagery to a dynamic information dashboard upon user entry, with personalized content, including personalized information overview with the weather, latest news headlines, and even family calendars.
The next-gen voice assistant, equipped with Gemini capabilities, has been designed to interpret natural language more effectively, enabling it to give nuanced responses and streamline smart home controls. The far-field microphones in these new models will facilitate “hands-free” voice commands, allowing users to interact with their TVs from anywhere in the room, independent of the remote control.
“TCL and Google share the same pioneering spirit and commitment to continually enhance the user experience,” said Shaoyong Zhang, Senior Vice President of TCL Industries and CEO of TCL Electronics, “The next milestone in our successful partnership with Google will see another example of how TCL aims to Inspire Greatness.”
Also Read: Samsung with Google unveiled a 3D Technology “Eclipsa Audio” for TVs and Soundbars“We are entering a new era in the possibilities of television,” said Shalini Govil-Pai, VP & GM of TV Platforms, “With breakthroughs in AI and our expanded partnership with TCL, we’re unlocking new capabilities that will evolve how you interact with your TV.”
The successful partnership between TCL and Google TV, which began in 2015, culminated in the launch of the Google TV series in 2019. This world’s first next-gen Google TVs will be available beginning in 2025, with new Gemini capabilities rolling out to users throughout the year.
