IP surveillance device or network cameras plays pivotal role in providing essential security for businesses and people these days. In an exclusive conversation with Abhishek Kumar, Regional Director, South Asia, Oncam – a global technology company that provides video-based analytic and business intelligence solutions, we discuss current scenario of surveillance industry in India.
CXOVoice: How cameras can be a game changer in the technology industry
Abhishek Kumar: IP-driven surveillance cameras are a game-changer in any industry field or market application that you deploy them to. The specifics ultimately depend on which technological application are you leveraging them for. For instance, IT firms use it to create analyze the performance of their employees. It also helps them to spot unauthorized access to restricted areas, such as the server room, which can make them vulnerable to wide-ranging threats. The video analytics of IP cameras also automates other security functions and can timely spot fire hazards, theft, vandalism, and violence.
CXOVoice: How Oncam is taking detailed tech understanding for Oil & gas, Safe, Smart cities and Retail sector?
Abhishek Kumar: Within all of these sectors, our mission is to develop a secure, effective, and efficient atmosphere for each and every stakeholder. To explain it in a nutshell, any process will deliver optimal output if its policies and protocols are followed religiously. The additional data generated will further enable us to visualize how we can streamline and improve such policies and protocols. Surveillance industry solutions, with their inherent ability to monitor wide-ranging applications non-intrusively, can help us achieve this with greater effectiveness.
CXOVoice: CCTV being a big discussion in India, how oncam can support with their products
Abhishek Kumar : As we’ve seen over the last several years, cybersecurity is at the top of everyone’s concerns. But it wasn’t until organizations started to feel the effects of cyber attacks that the industry started paying attention to the processes by which solutions were built and protected. This, in part, can be attributed to not only greater awareness, but also the negative repercussions of significant breaches.
While in some cases, manufacturers have addressed these concerns within physical security systems, it’s an ever-evolving issue that no one can ever truly “solve.” The solution — aside from continued awareness — is that we as an industry have to keep focusing on it and trying to work toward the protection of our networks, day in and day out. Of course, challenges will continue to be presented with regard to strengthening cybersecurity protocols, so we all have to keep evolving and moving forward in a concerted effort to thwart threats.
CXOVoice: The present-day scenario of Surveillance industry in India
Abhishek Kumar : At present, India is experiencing rapid digital adoption throughout the horizontal market. This has added to the demand for surveillance and security products within our country. The sector is currently growing at a CAGR of 27% and is projected to reach $2.4 billion by the next year, i.e. 2020.
CXOVoice: Is Oncam’s Stainless Steel Camera the only certified product for Food processing plant in India?
Abhishek Kumar: Yes, Both 5MP and 12MP variants of the Evolution Stainless Steel cameras are particularly designed for tough environments where the camera has to be resilient and strict regulatory compliance needs to be followed.
Its casing is built with Grade 316 stainless steel in order to achieve maximum corrosion resistance. Further, the IP66, IP67, IP68, and IP69K/IK10+ ratings make it immune to dust, high-pressure water jets, and direct impacts. It is also compliant with NEMA 4X, 6P, NSF, and HCV EU – which today ensure that the product is able to match the intensively demanding regulations of EU and North America. The elegant housing and the product functionalities simply serve as the cherry on the top of the Evolution Stainless Steel range.
CXOVoice: Smart city project in India
Abhishek Kumar: We provide incident detection cameras in vast areas at safe cities. This reduces the blind spot.
- Faridabad Smart City
- Surat Smart City
- Samastipur Safe City
CXOVoice: Impact of Budget 2018 in IP surveillance industry
Abhishek Kumar : The Union Budget 2018 focused on Smart Cities, national corridors and borders, and CCTV deployments in railways. These initiatives require the deployment of surveillance and security solutions to drive them. Significant thrust can be witnessed within the surveillance industry in India because of this and more of the same will get generated as the elections have now been concluded.
CXOVoice: No. of current channel Partners and expansion plan
Abhishek Kumar : We have on-boarded more than 25 channel partners in India and are aiming to increase this number to 40 by the end of this year 2019. We focus on partners who can add values to our systems and improve the experience for our end customers.
CXOVoice: Key Competitors and Oncam’s strategy to compete with them
Abhishek Kumar : Oncam is a specialist in 360-degree and wide angle technology. We have always been leaders in this field and have built our reputation on the quality of our technology, our services and how we work with our partners. Oncam is a unique technology company and there is a visible shift from market-level ‘disruptive’ differentiation, to a new era of more personalized and individual differentiation.
Customers are increasingly inquiring about how a brand adds value to them and their business, rather than being interested in how it is revolutionizing their whole sector. Customers are themselves redefining how they differentiate between brands. This tailored differentiation has enabled us to build Oncam’s brand salience on a bedrock of quality and integrity which gets reflected in every aspect of our customer interaction. There is a common passion within our team to drive innovation in a culture of true teamwork and collaboration. It is the people behind the product, offering the service, that differentiate our company from our competition.
CXOVoice: Roadmap of Oncam for next 2 years
Abhishek Kumar : We shall continue to innovate and improve our offering in wide angle cameras establishing ourselves as the technological leader in the camera technology we provide.