The Open Network for Digital Commerce (ONDC) initiative in India aims to foster the growth of hyperlocal e-commerce business models. The government’s ONDC platform will democratize e-commerce for millions of small retailers in India, paving the way for the rise of more dedicated distribution and logistics companies, Infosys Chairman and Co-founder Nandan Nilekani said on Tuesday.
According to him, ONDC will not be limited to a few players but everyone in India — a person owning a small grocery store, a small electronics retailer or a restaurant owner — bringing millions of such people to the e-commerce marketplace and buyers will come from any consumer app.
“Today, India has achieved financial inclusion in about seven-eight years with homegrown technologies like Aadhaar, UPI, QR code and more. The next step is to connect millions of small retailers to mainstream ecommerce with ONDC to create a robust digital public infrastructure,” Nilekani said during a PhonePe launch event.
The fintech major announced the launch of a new Shopping app called “Pincode”, built on top of the ONDC platform.
The app will focus on hyperlocal commerce and is now available for download on Google Play Store and App Store. Pincode is currently live only for customers in Bengaluru and will launch in other cities very soon, said the company.
Nilekani said that the government is going to democratise ecommerce to take it to the masses.
PhonePe said ONDC can foster the rapid growth of a new hyperlocal ecommerce business model. Apart from local buyers and sellers, such a model will also benefit other ecosystem participants like the last mile logistics and inventory management players
“Pincode is built on the ONDC network, which allows us to generate demand for merchants digitized by various seller platforms in an inclusive manner, while creating new opportunities for growth and driving innovation at scale,” said Sameer Nigam, CEO and Founder PhonePe.
The ONDC initiative is intended to promote the growth of digital commerce in India while also supporting the development of local economies and small businesses. By fostering the growth of hyperlocal e-commerce, the ONDC is helping to create a more level playing field for small businesses in the digital economy.
Also Read: SaaS Rising: India is Ready for its Next IT Moment
