KPIT Technologies, a globally recognised mobility technology partner, has announced a strategic Outsourcing Service Provider (OSP) alliance with Salesforce, the world’s leading AI-powered customer relationship management platform. Under this collaboration, KPIT will deploy its comprehensive Vehicle Relationship Management (VRM) solution on Salesforce’s CRM infrastructure.
The automotive after sales landscape is undergoing rapid transformation. Original Equipment Manufacturers (OEMs) and mobility providers face mounting pressure to improve customer experience, optimise revenue, and contain rising costs against a backdrop of increasing vehicle complexity, warranty expenses, workforce constraints and fragmented legacy systems. VRM by KPIT positioned VRM offering integrates vehicle and customer data with AI insights to support a aftermarket lifecycle from initial sale and software updates to predictive maintenance, workshop automation and rapid fault diagnostics.
A key differentiator in this partnership is the deployment of VRM on Salesforce’s Agentforce 360 for Automotive, a purpose-built AI CRM platform that unifies driver, vehicle, sales, service and financial data.
The VRM suite comprises critical modules including a unified data platform, triage and resource management, scheduling and service brokerage, aftersales information bus, diagnostics assistant, predictive maintenance and remote diagnostics. Together, these modules are designed to deliver data-driven service orchestration and operational efficiency at scale.
Leveraging Salesforce’s global CRM infrastructure, KPIT customers can expect tighter cost control, accelerated innovation cycles and a managed, outcome-focused delivery model.
KPIT’s Managing Director & CEO Kishor Patil described the initiative as a pivotal step in re-imagining automotive after sales through proactive, data-centric service experiences.
Salesforce’s South Asia CEO and President Arundhati Bhattacharya added that the collaboration aims to elevate vehicle maintenance to a scalable, customer-centric service model powered by intelligent automation.
This strategic initiative underlines broader industry trends where traditional automotive players increasingly integrate CRM platforms with AI, telematics and connected-vehicle data to enhance customer loyalty, reduce operational friction and monetise aftermarket opportunities in a more dynamic, service-oriented mobility ecosystem.
Also Read: Technology trends redefining how enterprises will operate in 2026
