HCLTech joins forces with Microsoft and Cricket Australia (CA) to harness generative AI (GenAI) to elevate the live match experience for cricket fans via the Cricket Australia Live app.
This new App implemented AI Insights matchday companion feature delivers a continuous stream of text-based updates throughout the match, driven by advanced generative AI algorithms that possess an intricate understanding of cricket dynamics.
The AI Insights matchday companion launches today at the Day-Night Test at the Melbourne Cricket Ground (MCG) during the CommBank Women’s Ashes series between Australia and England. This innovative feature is now accessible to all users of the Cricket Australia Live App worldwide.
The App feature analyzes real-time data to extract key narratives, evaluate player performances, and highlight significant milestones, thereby providing users with enriched contextual insights that transcend traditional live scores and commentary.
“By harnessing the power of GenAI, we have the ability to reimagine the way fans engage with sport,” said Sonia Eland, Executive Vice President and Country Manager, Australia and New Zealand, HCLTech. “HCLTech has partnered with Cricket Australia for several years through our long-term role as the sport’s Official Digital Technology Partner, but our collaboration with Microsoft will further enhance the digital experience. Ultimately, our goal is to bring cricket fans even closer to the action.”
Cricket Australia has leveraged Microsoft’s Azure Open AI Service as well as HCLTech’s front-end and API development support to create a more accessible match-day AI companion for cricket fans.
“We’re excited to bring cutting-edge AI technology to cricket fans through our partnership with Cricket Australia and HCLTech,” said Sarah Carney, Chief Technology Officer at Microsoft Australia and New Zealand. “This innovation demonstrates how generative AI is transforming the way we interact with the world around us, bringing insight, meaning, and personalization to audiences old and new.”
Also Read: HCLTech partners with Google Cloud to offer AI-led MDR solutions to global enterprises“We are very excited to partner with both HCLTech and Microsoft to create brilliant experiences for our fans by enhancing the CA Live app,” said Nick Hockley, CEO of Cricket Australia. “Our aspiration is to be a world leader in the way sporting codes bring fans closer to the game through digital technologies and we’re thrilled to launch this latest innovation at the CommBank Women’s Ashes Day-Night Test.”
The multi-year alliance involves innovative initiatives such as TechJam, which crowdsources technology solutions tailored for cricket, and has contributed to establishing the Cricket Australia Live app as the leading sports application in Australia.
