Consumers in India seek high-speed networks and efficient computational capabilities in 5G enabled smart devices. But the concerns around limited coverage, replacement of existing devices, and data privacy are worrying them, shown in a report.
According to market research Techarc report, limited coverage of 5G, obsolescence of existing devices and data security and privacy emerge as the top three concerns for 5G enabled connected consumers.
“Connected Consumers are expecting advanced computational capabilities in these devices leveraging artificial intelligence, machine learning and others, increasing the role and significance of a processor (chipset) in the smart devices,” Faisal Kawoosa, Founder and Chief Analyst Techarc said in a statement.
The report mentioned that smart comfort and convenience, smart home appliances and smart security devices are expected to be among the priority categories for connected consumers in 2023 where they will purchase devices like smart lights, smart air purifiers, smart ACs, and more.
“The smart devices ecosystem shall have to power their devices with processors that can help OEMs to design such devices meeting consumer expectations,” Kawoosa added.
Moreover, the report also assessed that affordability will remain the theme driving adoption, with 32% of the connected consumers willing to spend a cumulative budget of Rs 20,000 to Rs 50,000 on smart devices in 2023.
Brand experience and awareness will remain a key concern for users who are still on edge by not making an opinion about buying smart devices, said the report.