Accenture has made a strategic investment through Accenture Ventures in Writer, a generative AI platform to help enterprises create and shape content in how people already work. However, the terms of the investment were not disclosed.
The Writer designed it to help organizations deploy AI-driven applications to increase productivity and drive significant business impact across enterprise functions, including support, operations, product, sales, HR, marketing, and more. Enterprises can safely and securely integrate generative AI into their content creation and other workflows and generate insights from their internal data.
Accenture started using Writer in 2021 to augment its writing proficiency. It is now scaling Writer’s generative AI capabilities internally while preparing to offer them to clients as part of its existing capabilities.
“Our continued investments in generative AI platforms will empower clients across all industries to transform how they create, personalize, and distribute content at pace, but also safely, securely, and with brand integrity,” said Baiju Shah, chief strategy officer of Accenture Song.
According to Accenture Research, up to 40% of all working hours will be impacted by LLMs, and 98% of global executives agree AI foundation models will play an important role in their organizations’ strategies in the next three to five years.
Accenture announced in June 2023 that the company would invest $3 billion in its Data & AI practice to help clients across all industries rapidly and responsibly advance and use AI to achieve more remarkable growth, efficiency, and resilience.
“Generative AI tools like Writer can drive greater creativity,” said Jill Kramer, chief marketing and communications officer of Accenture. “As we continue to expand the use of AI across our global marketing and communications function, the opportunities to enhance content creation, productivity, and our entire marketing model are boundless.”
“It’s pretty simple. Enterprises want impactful and secure generative AI applications; they want them integrated into their tools and workflows, and they want it soon. Writer is the only full-stack generative AI platform, which is why our customers’ generative AI use cases make it to production,” said May Habib, CEO and co-founder of Writer.
“Joining Accenture’s ‘Project Spotlight’ program will enable Writer to benefit from Accenture’s expertise from decades of deploying AI across industries and functions and help us grow by driving broader awareness of our capabilities.”
Writer is the latest company to join Accenture Ventures’ Project Spotlight, an engagement and investment program that connects emerging technology startups with the Global 2000 to fill strategic innovation gaps. Project Spotlight offers extensive access to Accenture’s domain expertise and its enterprise clients, helping startups harness human creativity and deliver on the promise of their technology.
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