ACC appoints Ashish Prasad as its CMO and Head of New Products & Services

ACC Limited, announced the expansion of its leadership team with the appointment of Mr Ashish Prasad as its Chief Marketing Officer and Head of New Products & Services. Based in Mumbai, Ashish will be a member of the company’s Executive Committee.

 Ashish will spearhead the brand building and marketing efforts for ACC’s cement and concrete businesses. He will be responsible for growing the portfolio through the introduction of new products and solutions, as well as the design and implementation of new services to strengthen ACC’s presence as a complete solution provider in the building materials space.

 Commenting on this leadership appointment, Neeraj Akhoury, Managing Director & CEO, ACC Limited said, “I am delighted to welcome Ashish to the ACC family and the leadership team. Ashish has worked with leading Indian and international companies, playing a pivotal role in building and shaping brands across categories, as well as having P&L responsibility for a variety of businesses.    With his rich knowledge and experience, we are confident that Ashish will propel brand ACC to greater heights.”

 An accomplished industry leader, Ashish brings over two decades of experience in Brand Management, Sales, Strategy and Business Development at Indian and international companies including Pidilite Industries Limited, Aditya Birla Group, Asian Paints and the Coca-Cola Company. In his last role as the Chief Operating Officer of the Construction Chemicals business at Pidilite Industries, Ashish was responsible for developing and growth of Dr. Fixit and Roff brands. 

 Ashish is a Science graduate from Delhi University and holds a management degree from the Indian Institute of Management (IIM), Ahmedabad.