The e-commerce market of India has been on an upward growth journey. Worldwide, the Indian e-commerce market is in eight positions with 20,000 e-commerce businesses. NIIT revealed its thought paper “Talent Imperatives for E-Commerce sector“, the data shows that in addition to the Digital core roles, business, and operations roles, such as Product Manager, Digital Marketer, Catalog Manager, and Supply Chain manager, broadly utilize the knowledge of Digital technologies to build excellent customer experiences and drive organizational growth.
Unlike traditional retail companies, where Digital Commerce is created as a standalone vertical or centre of excellence, contemporary E-Commerce companies have a 100% digital operating model. In such an integrated model, there is overlap and cross-leverage of skills across verticals.
The paper also reports findings from a survey around the key skill sets and mindsets most critical for E-Commerce professionals across functions.
Additionally, the survey reflects that the top roles that drive Digital transformation and must be developed further are Leaders, followed by Product Managers and Category Managers.
Bimaljeet Singh Bhasin, President, Skills and Careers Business, NIIT Ltd., said, “India’s ECommerce markets is poised for exponential growth over the next few years. Our paper highlights talent as the key differentiator for accelerating growth. To orchestrate a seamless workflow across functional verticals, the workforce needs a blend of functional as well as digital skills. NIIT has incubated multiple initiatives over the last few years to address the growing demand for highly-skilled and contemporary technology and digital professionals in India. DigitALL by NIIT is an initiative that has helped organizations across IT Services, Digital Products, Global Captives, Large Banks and Financial Companies, and Consumer organizations build high-quality tech and digital talent. Our programs impart contextual digital and data skills to non-tech (business and operations) roles, enabling them to drive digital businesses.”
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