The reports, IDC MarketScape for Worldwide Customer Data Platforms Focused on B2B and B2C Users 2024-2025 vendor assessments, recognized Salesforce for strengths in Data Cloud momentum, artificial intelligence, data governance, Data Cloud integrations within the Salesforce Platform, data-driven predictive and generative AI, and data schema and encryption.
Data Cloud provides unified customer data to Agentforce, enabling generative AI agents to operate with context and automate manual or repetitive tasks, delivering agentic AI experiences.
The IDC MarketScape report noted, “Data Cloud provides unified customer data to Agentforce, enabling generative AI agents to operate with context and automate manual or repetitive tasks, delivering agentic AI experiences.”
Data Cloud removes the technical barriers to building and deploying contextually-aware insights for Agentforce, enabling enterprises to harness the complete set of enterprise data with unprecedented ease. With Data Cloud, teams can quickly create context-rich, intelligent Agentforce interactions that deliver real impact — all while significantly reducing the costs associated with data integration and retrieval.
Also Read: Mahindra Finance partners with Salesforce to digitize MSME lending “The company built Salesforce Data Cloud on a common metadata layer and fully integrated it into the Salesforce Platform,” IDC said in its MarketScape report for Customer Data Platforms Focused on B2C Users. “By augmenting it with Zero Copy integration, the unified data from Data Cloud can flow into Salesforce applications based on set governance and security policies, giving teams a 360-degree view of the customer for AI-driven segmentation, acquisition and retention, and omni-channel engagement.”
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IDC MarketScape vendor analysis model is designed to provide an overview of the competitive fitness of technology and suppliers in a given market. The research methodology utilizes a rigorous scoring methodology based on both qualitative and quantitative criteria that results in a single graphical illustration of each supplier’s position within a given market. The Capabilities score measures supplier product, go-to-market and business execution in the short-term.
source: salesforce.com