At Integrated Systems Europe (ISE) 2025 in Barcelona, Spain (from February 4-7), LG Electronics will present an upgraded version of LG Business Cloud, focusing on optimizing the management of LG commercial displays and hotel televisions.
The product is engineered to address the evolving needs of B2B clients, introducing the LG DOOH Ads solution tailored for digital signage and the LG Pro:Centric Stay solution specifically for short-term rental applications.
The LG DOOH Ads platform provides a powerful, customizable interface for commercial advertisement and enables users to specify parameters like geographic location, pricing, and ad formats. In addition, LG’s advertising solution allows users to display ads they have sourced independently. Using advanced AI camera analytics, it also provides analysis reports on the expected effectiveness of the ads.
The LG Pro:Centric Stay is a new solution designed specifically for short-term rental businesses to enhance the existing suite of software tools within LG Business Cloud.
This suite includes the LG SuperSign Cloud digital signage management system, its Cloud for hotel environments, and LG ConnectedCare. These integrated solutions are developed for diverse B2B applications to boost operational efficiency and flexibility in signage and content management.
Globally, LG continues to cater to significant B2B clients with its sophisticated signage solutions.
Also Read: LG invests USD 10 million in AI and deep Tech startups via VC firm“With the arrival of LG DOOH Ads and LG Pro:Centric Stay on LG Business Cloud, companies can now manage their digital displays more efficiently,” said Paik Ki-mun, head of Information Display Business of the LG Media Entertainment Solution Company. “We aim to provide global B2B clients with differentiated signage software through LG Business Cloud, enabling remote display management and personalized content distribution.”
The major telecommunications providers in Spain and a major U.S. fast-food chain have adopted LG ConnectedCare to facilitate intuitive remote management of display systems.
All the advanced digital signage solutions, including the newly integrated LG DOOH Ads and LG Pro:Centric Stay, are accessible through the LG Business Cloud platform, providing a cohesive ecosystem for effective display management in various B2B contexts.
