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Home Business

TCS teams up with Salesforce to Enhance Manufacturing and Semiconductor Suppliers with AI

Arshi Khan by Arshi Khan
February 20, 2025
TCS Salesforce

Global IT service provider Tata Consultancy Services (TCS) partners with Salesforce to help customers in the manufacturing and semiconductor industries drive value from artificial intelligence (AI) technology.

As part of the partnership, TCS launched three offerings to help customers enhance sales efficiency, optimize field operations, and elevate customer experience.

  1. Semiconductor Sales Accelerator leverages data-driven understandings to optimize sales techniques and accelerate revenue generation.
  2. Seller for the Future provides near real-time insights, predictive analytics, and tailored guidance to empower sales teams.
  3. Digital Field Service equips field technicians with real-time data, predictive maintenance alerts, and optimized scheduling to enhance service delivery and equipment uptime.

Indira Gillingham, Vice President of Alliances at Salesforce, said, “We are excited to collaborate with TCS to bring transformative AI and data-driven solutions across industries through Salesforce Data Cloud. Leveraging TCS’ extensive industry expertise, deep knowledge of complex data landscapes, and the power of TCS Crystallus™ on Salesforce, combined with Salesforce’s leading CRM capabilities, we enable customers to harness advanced Vector Database solutions for AI-powered insights.”

Prashant Shirgur, Global Head of Enterprise Solutions for Technology, Software and Services at TCS, said, “In today’s fast-paced semiconductor market, access to accurate, real-time information is essential for sales success, and TCS is committed to equipping clients with the insights they need to efficiently grow their business. TCS CrystallusTM on Salesforce, equips sales teams with the intelligent tools they need to engage customers with confidence, shorten sales cycles, and drive revenue growth.”

Also Read: TCS Inaugurates New Delivery Center in Toulouse, France

Amit Bajaj, Salesforce Global Practice Head, Enterprise Solutions, TCS, said, “Our mission is to equip our clients with the digital core they need to thrive amid constant changes. Our work with Salesforce underscores this commitment, and we have a long track record of servicing companies in the manufacturing and semiconductor industries. We are excited to deliver solutions that will drive tangible business value for our clients.”

Arshi Khan

Arshi Khan

A research-focused journalist covering enterprise technology, AI, and cybersecurity. Reporting combines market data, expert interviews, and on-ground industry inputs to produce accurate, context-driven stories for business decision-makers. She can be reached at [email protected]

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