Augmented reality (AR) technology has been embraced by many businesses to improve their customer experience. AR can allow companies to create a more immersive and interactive experience for their buyers. Snap, the parent company of Snapchat, is reportedly planning to unveil its new AR for businesses project at its annual developer summit in April or perhaps even sooner.
According to the sources, the concept is to enable AR shopping on clothes brands’ websites by utilizing Snap’s virtual try-on technology and 3D asset management, reports The Verge.
An AR app can let customers see how a product would look in their home before making a purchase, increasing their confidence in buying the product.
This would be a whole new source of income for Snap, which needs to discover more sources of revenue if it wants to reassure skeptical investors.
Last week, the company announced that the “Ray Tracing” technology is now available in its Lens Studio to developers worldwide.
Ray Tracing is a technical capability that enhances the realism of AR experiences by reflecting light on digital objects.
Meanwhile, at the company’s “2023 Investor Day”, Jerry Hunter, Snap’s Chief Operating Officer, had said, “We are making it easier than ever to create, manage, and deploy AR advertising– through acquisitions like Vertebrae, which provides a backend system to create, manage, and deploy 3D and AR assets.”
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