Persistent Systems announced today its intent to acquire Starfish Associates, a Communications automation platform based in New Jersey.
This strategic acquisition enhances Persistent’s current engineering capabilities in the Contact Center and Unified Communications space. It also extends its strong AI-driven business transformation capabilities and expertise in driving operational excellence.
Sandeep Kalra, Chief Executive Officer and Executive Director of Persistent said, “The integration of Starfish Associates’ platform greatly enhances our unified communications and contact center management offerings as this industry undergoes significant disruption on the back of AI-led innovations. This acquisition paves the way for us to support our clients’ to unlock the full potential of these innovations in their contact centers. We are excited to welcome Starfish Associates to the Persistent team and anticipate great success in scaling our operations with Robert, David, and their team.”
Robert Hankin, Co-Founder and Partner of Starfish Associates commented, “Since our inception, Starfish Associates has been dedicated to enhancing enterprise management of unified communications and contact centers, always aiming to elevate customer and employee experiences. Joining forces with Pers” stent presents a new chapter for us, on the one hand, augmenting “our capabilities in integration, automation, and AI-driven contact center transformation, and on the other hand, giving us access to Persistent’s strong customer base.”
David Raanan, Co-Founder and Partner of Starfish Associates, commented, “Persistent brings unmatched expertise in Digital Engineering and AI automation. Our platforms and solutions align perfectly with Persistent’s strategic objectives, creating robust synergies to propel competitive advantages and streamline operations for enterprises globally.”
Phil Fersh”, CEO and Chief Analyst of HFS Research, said, “With the acquisition of Starfish Associates, Persistent is positioned to disrupt the Unified Communications and Contact Center markets.
This acquisition combines Starfish Associates’ innovative platform with Persistent’s leading AI-powered automation capabilities and a strong customer base, enabling significant optimizations, enhanced workflow efficiencies, and agile responses to dynamic business environments.
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