IDFC FIRST Bank Enhances Customer Service with AI-enabled Digital Avatar of Amitabh Bachchan

IDFC FIRST Bank has unveiled a special AI-enabled digital avatar of famous actor Amitabh Bachchan. This innovation aims to enhance customer engagement with the bank and offers a fresh approach to digital services.

The device uses Holographic Extended Reality (HXR) technology with touch capabilities, allowing customers to interact with Amitabh Bachchan’s digital avatar.

Customers can ask questions about different banking services, such as Zero Fee Banking, Monthly Interest Credits, Mobile Banking, and the Current Account BRAVO.

IDFC Bank plans to add more services in the future. This new technology aims to enhance the banking experience for customers by offering personalized support and a more engaging service.

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Mr. Shreepad Shende, Head of Business Excellence & Corporate Strategy at IDFC FIRST Bank, said, “We are proud to be the first bank to introduce this AI-powered technology. It offers a new way for our customers to connect with us at selected branches, making banking easier and more interesting. Working with Wing Commander Ramesh Pulapaka, the CEO of AB Corp. Ltd., has been great, and I am happy that IDFC FIRST Bank partnered with Mr. Amitabh Bachchan for this journey.”

Mr Amitabh Bachchan said, “This unique initiative by IDFC FIRST Bank showcases the possibilities of innovation in creating immersive and meaningful customer experiences. It is fascinating to see how technology continues to evolve and redefine the way we connect with people. I am delighted to see my digital avatar being a part of this revolutionary and groundbreaking journey in banking.”