New Delhi/Mumbai, January 20, 2025: In partnership with Bajaj Finance, Bharti Airtel will now offer Bajaj Finances’s financial products via Airtel Thanks App and its stores across the country. Together, they aim to create the largest digital platform for financial services and transform last-mile delivery.
Airtel will offer Bajaj Finance’s financial products through its Airtel Thanks app. Later, these products will also be available in Airtel stores across the country. This partnership will help both companies reach more customers and provide better financial services.
With this collaboration, Airtel will use its large customer base of 370 million and a strong distribution network of over 1.2 million stores. Bajaj Finance brings in 27 different financial products and a network of more than 5,000 branches and 70,000 agents.
Gopal Vittal, Vice Chairman and MD of Bharti Airtel, said, “Airtel and Bajaj Finance, two trusted names in this country, have the shared vision of empowering millions of Indians with a diverse portfolio of financial needs. The combined reach, scale and distribution strength of the two companies will serve as the cornerstone of this partnership and help us succeed in the marketplace. We are building Airtel Finance as a strategic asset for the group and will continue to invest in and grow the business.”
Rajeev Jain, Managing Director, Bajaj Finance, said, “ Together with Airtel, we seek to be the financier of choice to India and enable millions to access financial services, even in remote areas. We are excited to join hands with Airtel at a time when Bajaj Finance is harnessing the power of AI to enhance efficiencies and elevate customer experiences.”
So far, two financial products from Bajaj Finance have been tested on the Airtel Thanks App. By March, four products will be available on the app, including Gold Loan, Business Loan, a co-branded Insta EMI Card, and Personal Loan. By the end of this year, Airtel plans to offer around 10 financial products from Bajaj Finance.
Airtel customers can apply for the Airtel-Bajaj Finserv Insta EMI card through the Airtel Thanks App and later via retail stores.
The Airtel Thanks App also allows customers to secure a gold loan, helping new customers access finance and be part of the formal financial system.
Both companies promise to ensure strong compliance with regulations, maintain data security, and provide good customer service as part of their partnership.
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