Accenture and Proximus have teamed up to reinvent the Belgian telco and media company’s customer, employee, and ecosystem experiences for its on-demand and streaming entertainment service, Pickx.
The companies are collaborating in areas such as video services innovation, new feature development, solid video operations, advanced customer service support, environmental sustainability practices for Pickx services and devices, and ecosystem integration for additional services like connected home and multi-platform streaming and entertainment.
Accenture will design, implement, and train its people in Accenture Video Solution (AVS), a cloud-agnostic platform that will manage Proximus’ digital video content and optimize its end-user experiences.
AVS empowers Proximus to focus on quickly delivering features and innovation to its customers while reducing its technical debt. Employees have a modern, data-driven, scalable platform that helps them make informed customer relationship management, advertising, promotion, and distribution management decisions.
Antonietta Mastroianni, Chief Digital & Information Officer with Proximus Group, said, “The world continues to change when it comes to how people consume content. At Proximus, we constantly strive to provide the best services to our customers, and we have the market knowledge and the technological capacity to do so. Our collaboration with Accenture enables us to provide first-rate digital TV services that answer our customers’ needs.”
“The urgency for media companies to reinvent has never been greater as customers continue to expect more from their viewing experiences,” said Vincent Besson, managing director with Accenture, who leads its Communications, Media, and Technology industry in Belgium, France, the Netherlands, and Luxembourg. “AVS provides the platform to rapidly test, develop, and bring new services to market to tackle that issue head-on. Importantly, the platform is flexible and can be scaled as needed, ensuring the audience has a seamless viewing experience.”
