LG Display has launched its fourth-generation OLED TV panel, which boasts a remarkable 33% increase in brightness compared to its previous displays.
This new panel achieves a peak brightness of up to 4,000 nits—marking it as the first OLED display to reach this luminosity threshold—making it particularly suited for the demands of next-generation AI televisions.
The fourth-generation panels are crucial for AI TVs, which leverage real-time content analysis to upscale images, delivering exceptional picture quality—up to 8K resolution. The feature’s high brightness significantly enhances the picture quality, enabling more vibrant, lifelike images that closely mimic natural vision.
To achieve stunning peak brightness, the panel’s color brightness has been upgraded to 2,100 nits—a 40% increase from the previous 1,500 nits for better segmentation of RGB components. These improvements facilitate enhanced color purity and accuracy.
Due to reflected lights, previous displays struggle in bright environments, desaturate color, and compromise black levels. The fourth-generation OLED panel delivers excellent visual experiences by providing deep blacks and rich colors regardless of ambient light conditions.
Also Read: LG invests USD 10 million in AI and deep Tech startups via VC firm“The fourth-generation OLED panel is the essence of innovation that exceeds the limits of existing displays by applying LG Display’s unique technologies such as Primary RGB Tandem and ultra-low reflection technology,” said Hyeon-woo Lee, Senior Vice President and Head of the Large Display Business Unit at LG Display. He added, “We will provide an unprecedented customer experience along with superior picture quality and user-friendly technology while strengthening our OLED technology leadership.”
LG Display intends to integrate this fourth-generation OLED panel into its premium product lineup this year, reinforcing its market leadership. The company will subsequently extend its Primary RGB Tandem technology to its gaming OLED series, catering to the high-end gaming sector with panels.
