Big data and analytics solutions can help telecom operators to integrate new types of data in larger volumes, enhancing customer satisfaction, boosting revenues etc. Today telecom operators facing big challenges dealing with huge data produced by integrated devices, voice data, customers information, records and behavior. Analytics advisory firm Quantzig says all these challenges can be handled with big data and analytics solutions.
Three ways big data and analytics solutions can help telecom operators
By leveraging big data and analytics, telecom operators will be able to maintain huge available data and can transform challenges into new opportunities. They also can enhance customer, behavior and can provide better quality services.
1. Enhancing customer insights
Big data and analytics solutions can help telecom operators to turn structured and unstructured data into actionable customer insights. Also, it can enable telecom operators to develop better customer profiles, establish customer-centric KPIs, and provide more targeted offers. Now, big data solutions can also help telecom operators to retain data longer and join different datasets together to gain better visibility into customer behavior.
2. Enhances customer experience
By leveraging big data and analytics solutions, telecom operators can improve the customer experience at every touch point through high-performance services, fast feedback, and personalized offerings. Big data solutions also allow telecom operators to unlock new insights that help them to offer products or services proactively to their customers at the right time. Additionally, this also helps in up-selling and cross-selling their offerings and improving revenues.
3. Improves the quality of service
Telecom operators can gain actionable insights into their networks in order to make them endurable, optimized, and scalable by using big data solutions. This, in turn has helped them improve service quality in several scenarios. Also, operators can optimize call routing by leveraging big data and analytics solutions that can help in analyzing their network traffic with real-time call drop rate analysis.