boAt, a leading Indian audio, and wearable tech brand has formed a strategic alliance with Antara Senior Care, a comprehensive senior care ecosystem under the $5 billion Max Group, to redefine senior care through the deployment of customized technological solutions tailored to the unique needs of the elderly population.
The partnership aims to leverage boAt’s cutting-edge wearable and audio technology expertise along with Antara’s deep understanding of senior care needs. Together, the two brands are set to transform senior care by co-creating innovative, customized devices designed to enhance the health, safety, and overall quality of life for senior citizens.
The partnership was formally signed off by Sameer Mehta, Co-Founder & CEO of boAt, and Ishaan Khanna, CEO of Antara Assisted Care Services.
As part of this collaboration, boAt will design and manufacture a series of advanced tech solutions specifically tailored for seniors. The devices will address key challenges faced by the elderly, incorporating cutting-edge technology to improve their well-being. These include built-in fall detection and alerts, emergency response, SOS alerts, location tracking thus enabling quick assistance during emergencies. There will also be real-time health tracking for vital signs such as heart rate, SpO2, and sleep patterns, alongside remote monitoring capabilities that allow family members and caretakers to stay connected and informed. Additionally, the devices will feature advanced solutions that cater to seniors with hearing challenges, offering superior comfort and accessibility.
On the partnership, Sameer Mehta, Co-founder and CEO of boAt, said, “This collaboration highlights our commitment to using technology to create meaningful impact. We’re thrilled to develop products that not only enhance the health and safety of seniors but also provide their families with peace of mind.”
Also Read: boAt raises Rs 500 cr to expand smartwatches marketIshaan Khanna, CEO of Antara Assisted Care Services shared, “Our mission has always been to empower seniors with solutions that ensure safety, security, and well-being. By collaborating with boAt, we are taking a crucial step forward in integrating advanced technology with senior care. Our goal is to create smart solutions that are intuitive, reliable, and tailored to the unique needs of older adults. We believe that technology should not be a barrier but a bridge to a more secure and independent lifestyle for seniors. Through this partnership, we aim to provide tools that not only offer health monitoring and emergency support but also encourage connectivity, engagement, and an improved quality of life.”
