Samsung Electronics has signed an agreement to acquire Oxford Semantic Technologies, a UK startup specializing in knowledge graph technology. Samsung’s acquisition secures advanced core engines for personal knowledge graphs, integrating information and context across services and apps to create a unique user experience based on user preferences and usage.
Founded in 2017 by three Oxford University professors—Ian Horrocks, Boris Motik, and Bernardo Cuenca Grau—Oxford Semantic Technologies possesses advanced technological expertise in knowledge representation and semantic reasoning.
The company’s AI-centric engine, RDFox, currently partners with organizations in the finance, manufacturing, and e-commerce sectors across Europe and North America.
Knowledge graph technology stores information as an interconnected web of related ideas and processes data similarly to how humans acquire, remember, recall, and reason over knowledge. Integrating and connecting data enhances understanding, enables rapid information retrieval, and is key for more sophisticated and personalized AI solutions.
Samsung Electronics has been collaborating with Oxford Semantic Technologies on various projects since 2018, including the investment of Samsung Ventures.
“We are delighted to be working with Samsung,” said Peter Crocker, CEO of Oxford Semantic Technologies. “By integrating Samsung’s expertise in user experience and data with our advanced knowledge graph and reasoning technology, we will provide Samsung’s customers with even more sophisticated personalization. In addition, developing RDFox with Samsung and being part of the larger group will provide our clients with an even better product, service, and support.”
“As global consumers realize their growing need for more personalized AI experiences, the acquisition of Oxford Semantic Technologies will further boost Samsung’s strong capabilities in knowledge engineering,” said Paul Kyungwhoon Cheun, Head of Samsung Research and CTO of Samsung Electronics. “This acquisition is another important step forward as we strive to deliver tailor-made AI experiences built upon our hallmark technological innovation.”
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