Wipro on March 19 announced a new hub at Gujarat International Finance Tec-City, or GIFT City, in Gandhinagar, saying the facility is intended to strengthen its delivery of AI-powered technology services to banking, financial services and insurance clients worldwide. The company described the move as part of a broader push into consulting-led, AI-first financial services work.
According to Wipro, the new centre is aligned to its Wipro Intelligence suite, which the company says combines AI-powered platforms, solutions and offerings. The hub will support work across digital banking, capital markets, regulatory technology, risk and compliance, and core platform modernisation. Wipro also said it wants the site to help it co-innovate with clients and embed responsible AI into financial workflows.
The facility starts with a capacity for 150 employees and can be expanded to 500 seats depending on client demand. Wipro said the hub also reflects its plan to build local talent in Gujarat, where it sees access to a growing graduate pool and a maturing technology ecosystem.
Company executives framed the launch as a strategic extension of Wipro’s BFSI business rather than a standalone office opening. Sanjeev Jain, chief operating officer at Wipro, said the GIFT City presence is meant to scale the impact of Wipro Intelligence for the global BFSI industry and deepen client engagement through consulting-led delivery. Wipro also said the expansion reinforces its collaboration with the Government of Gujarat.
Gujarat Deputy Chief Minister Harsh Sanghavi, speaking in Wipro’s release, said GIFT City-IFSC is emerging as a global financial and technology hub and described the new centre as evidence of the state’s growing appeal for high-value digital work. That framing matters because GIFT City is increasingly being used by companies as both a delivery location and a signal of intent in India’s financial-services technology market.
What the launch shows, in practical terms, is that AI in enterprise services is no longer being treated as a layer on top of legacy delivery. It is being organised around specific industries, specific workflows and specific locations where talent, regulation and infrastructure intersect. GIFT City gives Wipro a base in one such ecosystem, and the company is now trying to turn that base into a specialist delivery model for financial clients.
