IDFC FIRST Bank joins hands with RuPay, a global card payment network from India, to launch the UPI-enabled RuPay Credit Card called – FIRST EA₹N.
This credit card is backed by a fixed deposit, and everyone can avail of this unique credit card. It provides cashback incentives on UPI transactions, effectively enhancing its value proposition for users.
This card offers UPI Integration, Instant Card Issuance, Maximum availability, cashback launch offers, cashback rewards, movie offers, Interest on fixed deposits, Comprehensive Protection etc.
The unique part of this card is the seamless integration of Fixed Deposit creation within the credit card application process and enable customers to leverage credit through UPI transactions while simultaneously benefiting from competitive interest rates on Fixed Deposits.
“We are thrilled to announce the launch of the FIRST EA₹N RuPay Credit Card, specifically designed for first time Credit Card users as a gateway product to the financial services world said Mr. Shirish Bhandari, Head- Credit Cards, FASTag and Loyalty, at IDFC FIRST Bank.”
Also Read: IDFC FIRST Bank Joins the Open Network for Digital Commerce (ONDC)He further added, “This fixed deposit backed credit card is available online and instantly makes everyday UPI payments super rewarding with a simple 1% cashback credited automatically to the card account. It inherently offers efficient money savings and growth with the linked interest-earning Fixed deposit- building credit, investment, and financial health together. It continues our philosophy of customer centricity in product conception and design – #getmorefromyourbank.”
Speaking on the development, Mr. Rajeeth Pillai, Chief of Relationship Management, NPCI said, “We are happy to launch FIRST EA₹N RuPay Credit Card in partnership with IDFC FIRST Bank. This UPI-enabled virtual credit card is designed to make transactions both convenient and highly rewarding for cardholders. Through this offering, we are further enhancing credit accessibility while delivering greater value to users.”
