IBM announced that the availability of its software portfolio is expanding globally to 92 countries in AWS Marketplace, a digital catalog with thousands of software listings from independent software vendors (ISVs) that make it easy to find, test, buy, and deploy software that runs on Amazon Web Services (AWS).
The expansion beyond Denmark, France, Germany, United Kingdom and United States, where the software is currently available, will help make procurement easier for clients, streamline purchasing and create new efficiencies, while allowing them to use their AWS committed spend for IBM software purchases.
According to a Canalys study, cloud marketplaces continue to emerge as the fastest-growing route to market for Software-as-a-Service (SaaS) software, expected to increase to US $45 billion by 2025, up 84% CAGR over five years.* Marketplaces also help shorten the buying cycle, consolidate billing, and make it easier to scale software deployments quickly.
“Both IBM and AWS play a huge role in our success,” said Uri Bechar, vice president of software engineering at Redis. “Part of my job is to ensure our organization fulfills our committed spend with AWS and that the purchasing process is streamlined. Buying IBM software in AWS Marketplace gives us more flexibility, enables us to use our committed spend, and ultimately makes the entire process easier so we can deploy faster and start seeing value from our investments. I just go in, click accept, and then I’m done.”
“IBM’s global expansion with AWS Marketplace opens up innovation opportunities for our joint customers across the world,” said Matt Yanchyshyn, General Manager of AWS Marketplace and Partner Services at AWS. “By leveraging the speed and simplified procurement capabilities of AWS Marketplace, customers can now more easily access IBM’s cutting-edge solutions, enabling them to accelerate their digital transformation and drive innovation at scale. This expanded collaboration between AWS and IBM reflects our shared commitment to empowering customers with the tools and resources they need to succeed in today’s fast-paced environment.”
The cloud-native software enables clients to deploy on AWS while flexible licensing, including SaaS and subscription, makes it easier for clients to purchase exactly how they want.
IBM is also launching 15 new IBM Consulting professional services and assets on AWS Marketplace, exclusively designed for AWS. These new service offerings are aligned to client needs and demand, focused on data and application modernization, security services, and tailored industry-specific solutions – with generative AI capabilities included in select services.
“By expanding the availability of our software portfolio in AWS Marketplace, organizations around the world will have greater access to a streamlined way to procure many IBM AI and hybrid cloud offerings to help propel their business forward,” said Nick Otto, Head of Global Strategic Partnerships, IBM. “Our collaboration with AWS is a prime example of how we’re working with other companies to meet the needs of clients, making it as easy as possible for them to do business with IBM and accelerate their transformation journeys.”
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