Formula E, officially the ABB FIA, is an open-wheel single-seater motorsport championship for electric cars, and Google Cloud announced a new multi-year AI and technology partnership, kicking off with the groundbreaking GEN3 Evo era.
As a part of this partnership, Google Cloud has become Formula E’s Official Cloud Technology Services Partner and Official Cloud Security Partner to advance the league’s objective of innovating motorsport and electric racing.
This announcement is on Formula E’s successful transition to Google Cloud for data management and Google Workspace for collaborative workflows. The expanded collaboration will leverage a suite of initiatives to enhance operational capabilities.
Jeff Dodds, Chief Executive Officer of Formula E, said: “We’re thrilled to announce an enhanced multi-year partnership with Google Cloud that will not just increase our technological capabilities but also enhance our broader growth and evolution as a championship. Partnering with one of the most forward-thinking companies in the world will deliver a step-change for the series in how we’re able to continue producing some of the most exciting and innovative racing in the world.”
Also Read: Google Cloud and Odoo Partner to advance its global expansion“Building on previous successes and world records with the GENBETA innovation project, new technology, and solutions developed alongside Google Cloud will further enhance the performance and potential of our race cars, providing even faster, closer, and more action-packed racing for our fans. With the continued growth of the series and an ever-growing fanbase of nearly 400 million, it is no surprise that our new and longstanding partner portfolio is seeing increasing value in one of the most innovative and fast-growing sports on the planet,” he added.
Tara Brady, President of Google Cloud EMEA, said: “With Google Cloud’s gen AI tools and advanced data analytics, including our Vertex AI platform and Gemini models, we’re helping Formula E supercharge innovation in motorsport. Together, we’re pushing the boundaries of sustainable racing, redefining what’s possible on and off the track.”
