cxo voice
  • Home
  • Technology
    • AI
    • Cloud
    • Telecom
    • Data Center
    • BPM
    • Blockchain
  • Finance
    • Banking
  • Cyber Security
  • View Points
  • Leaders Talk
  • News
  • Press Release
    • Submit Press Release
No Result
View All Result
  • Home
  • Technology
    • AI
    • Cloud
    • Telecom
    • Data Center
    • BPM
    • Blockchain
  • Finance
    • Banking
  • Cyber Security
  • View Points
  • Leaders Talk
  • News
  • Press Release
    • Submit Press Release
No Result
View All Result
Leaders Talk and Latest Tech News | CXO VOICE
No Result
View All Result
Home News

Challenging holiday season ever for Smartphone shipments, Q4 of 2022 saw the largest-ever fall

Quarter four of 2022 witnessed the largest-ever downfall in smartphone shipments; Apple shipments dropped by 15% in Q42022.

Deepa Sharma by Deepa Sharma
January 26, 2023
Smartphone shipments fall

The smartphone market has been experiencing a decline, the largest ever fall since 2013. Worldwide smartphone shipments recorded a fall of 18 percent in quarter 4 of 2022, especially during the holiday season. It was a tough, challenging season for manufacturers and sellers across the brands. 

According to IDC’s quarterly mobile phone tracker, Q4 of 2022 recorded 300 million smartphone units shipped worldwide, while in Q4 of 2021, the total shipments were 367 million units, total 18% fall. 

Apple leads the top spot on the list; in Q4 2022, worldwide, it shipped only 72.3 million units, while in Q4 2021, it was 85 million units, total 15% decline.

Worldwide Samsung smartphone shipment in Q4 2022 was 58 million units, while in Q4 2021, it was 69 million units, total 16% decline.

26% fall in Xiaomi smartphone shipments worldwide; in Q4 2022, it shipped a total of 33 million units, while in Q4 2021, it was 45 million units.

“We have never seen shipments in the holiday quarter come in lower than the previous quarter. However, weakened demand and high inventory caused vendors to cut back drastically on shipments, heavy sales and promotions during the quarter helped deplete existing inventory rather than drive shipment growth” said Nabila Popal, research director with IDC ‘ s Worldwide Tracker team.

“Vendors are increasingly cautious in their shipments and planning while realigning their focus on profitability. Even Apple, which thus far was seemingly immune, suffered a setback in its supply chain with unforeseen lockdowns at its key factories in China. What this holiday quarter tells us is that rising inflation and growing macro concerns continue to stunt consumer spending even more than expected and push out any possible recovery to the very end of 2023, said Nabilla.

Year-Over-Year data, CY2022, Worldwide Smartphone Shipments

There are several reasons why smartphone shipments currently experiencing a decline.

Consumer spending: Economic uncertainty can decrease consumer spending, as people are less likely to make large purchases such as smartphones when facing financial insecurity.

ADVERTISEMENT

Inflation fear: It can reduce consumer purchasing power, making goods and services more expensive. This can lead to consumers being less likely to purchase new smartphones as they may not be able to afford them.

Saturation of the market: Many people already own smartphones and do not see a need to upgrade to a newer model as frequently as they used to.

Economic downturn: Consumers face financial uncertainty, and they are less likely to make large purchases such as smartphones.

Impact of the pandemic: The pandemic fear is not entirely gone, the news and fear are still here. It has already affected the supply chain and logistics worldwide.

“We continue to witness consumer demand decrease as refresh rates climb past 40 months in most major markets, With 2022 declining more than 11% for the year, 2023 is set up to be a year of caution as vendors will rethink their portfolio of devices while channels will think twice before taking on excess inventory,” said Anthony Scarsella, research director with IDC’s Worldwide Quarterly Mobile Phone Tracker. 

Overall, economic uncertainty, inflation fear, and recent layoffs may further impact the 2023 smartphone shipments. As a result, it can reduce consumer spending and business investment, increase supply chain disruptions, and cause more job losses.

Also Read: Building trust and protecting customer data is important to do business: Report

Deepa Sharma

Deepa Sharma

Deepa Sharma is CXOVoice’s Managing Editor, overseeing all coverage technology, cybersecurity, banking, and financial coverage. She can be reached at [email protected]

Related Posts

Visa
Press Release

Visa Brings Google Pay Integration to Fleet Cards, Enabling Tokenization and Push-to-Wallet Across the Digital Wallet Ecosystem

July 30, 2025
LTIMindtree BlueVerse CraftStudio
Technology

LTIMindtree Unveils BlueVerse CraftStudio: Revolutionizing Marketing with AI-Powered Solutions in Partnership with Adobe

July 30, 2025
Business

Tata Power-DDL Partners with Magna Yuma to Launch Battery Swapping Stations for Electric Vehicles in Delhi

July 30, 2025
Infosys RWE
Press Release

Infosys Partners with RWE to Transform Digital Workplace and Enhance Operational Efficiency

July 29, 2025
Coforge
People

Coforge Appoints Manish Hemrajani as Head of Investor Relations

July 29, 2025
Airtel AMPIN
Business

Airtel’s Nxtra Partners with AMPIN Energy to Boost Renewable Energy Supply to Over 200 MW

July 28, 2025
L&T Technology
Press Release

L&T Technology Services Wins ~$60 Million Software Engineering Engagement From US Tier-I Telecom Provider

July 28, 2025
Cyber Security

Why Even One Unpatched Device Can Be a Catastrophic Risk for Startups and SMBs

July 25, 2025
Load More
ADVERTISEMENT

Latest Updates

Visa

Visa Brings Google Pay Integration to Fleet Cards, Enabling Tokenization and Push-to-Wallet Across the Digital Wallet Ecosystem

by Businesswire Desk
1 hour ago

LTIMindtree BlueVerse CraftStudio

LTIMindtree Unveils BlueVerse CraftStudio: Revolutionizing Marketing with AI-Powered Solutions in Partnership with Adobe

by News Desk
2 hours ago

Tata Power-DDL Partners with Magna Yuma to Launch Battery Swapping Stations for Electric Vehicles in Delhi

by News Desk
2 hours ago

Infosys RWE

Infosys Partners with RWE to Transform Digital Workplace and Enhance Operational Efficiency

by News Desk
1 day ago

Coforge

Coforge Appoints Manish Hemrajani as Head of Investor Relations

by News Desk
1 day ago

Airtel AMPIN

Airtel’s Nxtra Partners with AMPIN Energy to Boost Renewable Energy Supply to Over 200 MW

by Deepa Sharma
2 days ago

Expert Views

Cyber Security

Why Even One Unpatched Device Can Be a Catastrophic Risk for Startups and SMBs

July 25, 2025
Cyber Criminals
Cyber Security

How WormGPT Became ChatGPT’s Evil Twin

July 15, 2025
Opinion

When AI Empowers Both Networks and Hackers: The New Battlefield for India’s Telecoms

May 20, 2025
Molly Sands AI
AI

AI RIP: 5 Things Knowledge Workers Will Say ‘Sayonara’ to in the Next Decade

March 8, 2025
multi cloud
Cloud

Multi-Cloud Made Simple: Strategies for Smart Business Management

March 5, 2025

Get Latest Update

Subscribe to our mailing list to receives newsletter direct to your inbox!

ADVERTISEMENT

Leaders Interviews

Steve Wilson, GenAI Cybersecurity LLMs
Cyber Security

How effective is GenAI in cybersecurity? The role of LLMs and AI in security solutions. [Interview with Steve Wilson]

-
Interview on Counterfeit products with Nikhil Narayan
Leaders Talk

Advancements in ML & AI made it possible to detect counterfeit products in real-time, says Nikhil Narayan

-
Newgenone bridges the gap between business users and IT teams with its low code capability: Varun Goswami
Leaders Talk

Newgenone bridges the gap between business users and IT teams with its low code capability: Varun Goswami

-
AI chatbots, Prasanna-Kumar
Leaders Talk

Can AI chatbots enhance customer experience and reduce the cost of serving customers?

-

Entrepreneur

Samsung Electronics appoints its first female president

Inspiring Women Entrepreneurs in India (2022)

Technology Adoption For Entrepreneurs

Volunteering management is the need of the Hour

CXOVoice.com is a leading online publication for CXOs, entrepreneurs, senior leaders, developers, and industry professionals. Our coverage spans key sectors, including IT, technology, banking, finance, cybersecurity, engineering, and automobiles.

Connect with us

Easy Links

  • Cryptocurrency
  • Event
  • Blockchain
  • Press Release
  • Resources & Downloads

Write Us

[email protected]
  • Home
  • About Us
  • Contact Us
  • Advertise
  • Privacy & Policy
  • Feedback

Copyright © 2025 CXOVoice - All Right Reserved

Welcome Back!

Login to your account below

Forgotten Password?

Retrieve your password

Please enter your username or email address to reset your password.

Log In

Add New Playlist

Our Spring Sale Has Started

You can see how this popup was set up in our step-by-step guide: https://wppopupmaker.com/guides/auto-opening-announcement-popups/

No Result
View All Result
  • Home
  • Technology
    • AI
    • Cloud
    • Telecom
    • Data Center
    • BPM
    • Blockchain
  • Finance
    • Banking
  • Cyber Security
  • View Points
  • Leaders Talk
  • News
  • Press Release
    • Submit Press Release

Copyright © 2025 CXOVoice - All Right Reserved