Accenture plans to acquire Ookla, the company behind the well-known Speedtest internet performance tool, as part of a $1.2 billion cash deal to buy the Connectivity division of Ziff Davis, the current owner of Ookla.
The deal, announced on March 3, includes several well-known network intelligence platforms such as Speedtest, Downdetector, RootMetrics, and Ekahau, all currently part of Ziff Davis’ connectivity business. The acquisition is expected to close in the coming months.
Ookla, based in Seattle, manage a popular data platform on its Speedtest tool, which handles over 250 million internet tests each month.
Industry experts see these datasets as valuable because they offer real-world insights into network conditions across regions, devices, and service providers.
What Accenture Gains From the Deal
With the acquisition of Ookla, Accenture will integrate Ookla’s network intelligence capabilities into its consulting and technology services for telecommunications companies, cloud providers and large enterprises.
Today’s digital businesses depend on strong connectivity for both customer apps and internal operations, including cloud and AI services. Measuring network performance and diagnosing failures has therefore become a key component of digital operations.
Ookla’s portfolio extends beyond consumer speed testing. Its platforms also provide network benchmarking, Wi-Fi design tools, outage monitoring and radio-frequency analytics.
The acquisition of Ookla strengthens Accenture’s position in network intelligence and connectivity analytics, areas that are becoming increasingly important as enterprises expand cloud operations, deploy AI systems, and rely more heavily on high-performance digital networks.
The Business Being Sold
The assets being acquired come from Ziff Davis’ Connectivity division, which generated approximately $231 million in revenue in 2025, accounting for about 16% of the company’s total revenue.
Ziff Davis originally acquired Ookla in 2014 and later expanded its network analytics portfolio through additional acquisitions, including RootMetrics.
The division grew as demand increased for broadband measurement tools during the global rollout of 5G networks and the surge in internet usage during the COVID-19 pandemic.
After announcing the sale, Ziff Davis said it will use the money for general corporate needs and capital plans. The company will keep running the connectivity business until the deal is finished.
Accenture earns much of its revenue from consulting and technology services for businesses.
If completed as expected later this year, the acquisition will add a globally recognised network analytics business, and one of the internet’s most widely used diagnostic tools, to Accenture’s expanding portfolio of data and technology services.
