Reliance Retail has announced the acquisition of Kelvinator from the Electrolux Group, a move that will strengthen Reliance’s position in India’s home appliances market.
Kelvinator is a well-known brand that has been trusted for over 100 years. It was one of the first companies to create electric refrigerators for homes around the world. In India, it became very popular in the 1970s and 80s with the famous slogan, “The Coolest One,” and is still valued today for its advanced technology, high performance, and good quality.
By combining Kelvinator’s history of innovation with Reliance Retail’s large and strong network, the company aims to provide excellent value to consumers and grow in the expanding market for quality home appliances in India.
“We have always wanted to meet the diverse needs of every Indian by making technology accessible and useful,” said Isha M Ambani, Executive Director of Reliance Retail Ventures Limited. “Buying Kelvinator is an important step for us, allowing us to offer even more trusted products to Indian consumers. We can do this thanks to our large scale, strong service capabilities, and leading distribution network.”
Also Read: Accenture and Microsoft Expand Partnership to Revolutionize Gen-AI-Driven Cybersecurity Solutions
