Jaguar Land Rover (JLR), a British multinational automobile manufacturer, partners with Tata Communications to advance its connected vehicle ecosystem by implementing the Tata Communications MOVE platform.
The latest partnership is an extension of their existing partnership to future-proof the carmaker’s digital transformation.
The advanced platform will facilitate a more secure data exchange between JLR and its vehicles, enhance its efficiency of over-the-air (SOTA) software updates, and support the deployment of advanced driver assistance systems (ADAS).
Marco Bijvelds, Vice President and Global Head of Tata Communications MOVE, said: “The automotive industry is continually innovating to meet ever-changing customer demands. Last year, our digital fabric enabled seamless connectivity across all JLR’s production sites globally. As part of our extended partnership, we’re now powering JLR’s software-defined vehicle journey worldwide and enabling them to deliver advanced driving features in their cars. The insights derived from the data exchanged through our platform will enable JLR to offer personalized customer experiences, opening doors for new revenue streams.”
Introducing the Tata Communications MOVE will offer JLR customers resilient wireless communication technologies, increased and more frequent vehicle software updates, tailored connections and simplified and effortless connectivity plans.
Also Read: Building Emotionally Intelligent Voicebots: The Next Frontier in AI InteractionMark Brogden, Director of Digital Product Platform Off-Board at JLR, said: “JLR was the first luxury vehicle manufacturer to introduce dual modem, dual eSIM design for enhanced connectivity with the launch of Defender in 2020. The partnership with Tata Communications is the next step in our software-defined vehicle journey, offering highly secure and cost-effective data connectivity across 120 countries. Starting in 2026 with our next generation of medium-size luxury SUVs, Tata Communications MOVE aims to deliver continuous connected experiences for our clients, offering features and new software updates over-the-air to meet the expectations of our luxury client base.”
The advanced vehicles, slated for release in 2026, promise a more intelligent and connected driving experience.
