cxo voice
  • Home
  • Technology
    • AI
    • Cloud
    • Telecom
    • Data Center
    • BPM
    • Blockchain
  • Finance
    • Banking
  • Cyber Security
  • View Points
  • Leaders Talk
  • News
  • Press Release
    • Submit Press Release
No Result
View All Result
  • Home
  • Technology
    • AI
    • Cloud
    • Telecom
    • Data Center
    • BPM
    • Blockchain
  • Finance
    • Banking
  • Cyber Security
  • View Points
  • Leaders Talk
  • News
  • Press Release
    • Submit Press Release
No Result
View All Result
Leaders Talk and Latest Tech News | CXO VOICE
No Result
View All Result
Home News Press Release

Warner Bros. Discovery Launches Generative AI-Powered Cycling Central Intelligence Platform In Collaboration With AWS

News Desk by News Desk
April 6, 2025

Warner Bros. Discovery (WBD) Sports Europe today announces the launch of Cycling Central Intelligence (CCI), an innovative generative AI-powered platform developed in collaboration with Amazon Web Services (AWS), that transforms how mountain bike events are brought to viewers worldwide. The platform debuts at the 2025 WHOOP UCI Mountain Bike World Series season opener in Araxá, Minas Gerais (Brazil) this weekend, marking a significant advancement in sports broadcasting technology.

As part of this initiative, AWS becomes the Official Cloud Infrastructure, Artificial Intelligence, Machine Learning, and Deep Learning Provider for the WHOOP UCI Mountain Bike World Series, supporting WBD’s mission to further enhance on-screen experiences for mountain bike’s global fan base.

CCI will dramatically improve efficiencies for cycling commentators by mitigating the challenges of accessing comprehensive information about riders, venues and race histories within a live broadcasting environment. By providing instant access to a wealth of data points, it will empower commentary teams to deliver even richer, contextual storytelling to better connect fans with their favourite sport.

“What makes CCI truly revolutionary is how it enhances and complements the human expertise that makes sports broadcasting special,” said Chris Ball, VP, Cycling Events at WBD Sports. “Our commentators and producers bring unmatched levels of experience and passion for the sport, and through our partnership with AWS, CCI ensures they can expertly craft the compelling stories and insights that our viewers love and that will keep them engaged.

“This collaboration represents a significant step forward in our ongoing commitment to innovation in sports broadcasting,” Ball continued. “By combining cutting-edge AI technology with our leading production expertise, we’re setting new standards for how mountain bike events are brought to life for viewers around the globe.”

“AWS is helping Warner Bros. Discovery enhance the art of sports storytelling through the practical uses of generative AI,” said Samira Panah Bakhtiar, General Manager of Media & Entertainment, Games, and Sports at AWS. “This collaboration showcases how AWS’ generative AI services can amplify human expertise. By handling time-consuming research and data synthesis tasks, CCI frees up WBD’s talented commentary teams to focus on their passion and ability to capture the excitement of live sports.”

ADVERTISEMENT

The CCI platform leverages advanced generative AI capabilities of Amazon Bedrock and Anthropic’s Claude 3.5 on AWS to create a unified knowledge base that processes and analyzes hundreds of documents about riders and events, along with vast databases of results, race times, and athletic performance data.

This comprehensive system enables commentators and production teams to access information through natural language queries, dramatically reducing research time and enabling more engaging, data-driven storytelling. Working backwards from the needs of its broadcasting teams, WBD Sports Europe collaborated with teams at AWS to envision CCI, develop a proof-of-concept, and build the solution.
CCI’s technical architecture carefully balances AI capabilities with human expertise. The platform utilizes Amazon Textract for document processing, Amazon Translate for breaking down language barriers across international content, and Amazon Comprehend for organizing and structuring information. Amazon Bedrock integrates with these services while ensuring broadcasting professionals maintain complete control over the storytelling process.

The platform will continue to evolve throughout the season, with plans to incorporate additional features that will enable WBD’s commentators and production teams to serve mountain bike fans with the best possible live content and viewing experiences.

The 2025 WHOOP UCI Mountain Bike World Series begins in Araxá, Minas Gerais (Brazil) this weekend with the first of 16 rounds. Live and on-demand coverage of every race is available through WBD’s channels and platforms including Eurosport (Europe) and TNT Sports (UK & Ireland) with streaming on Max and discovery+, as well as around the world through WBD’s broadcast partners. More information on where to watch the opening round of the 2025 season is available here.

Also Read: Multi-Cloud Made Simple: Strategies for Smart Business Management

News Desk

News Desk

by CXO VOICE team memebrs, [email protected]

Related Posts

Fujitsu
Press Release

Fujitsu’s Uvance Wayfinders consulting empowers customers to evolve business foundations leveraging data and AI

June 26, 2025
Lenovo AI Advantage
Press Release

Lenovo Hybrid AI Advantage Accelerates Enterprise AI Transformation with New Services, Solutions and Platforms

June 24, 2025
Zebra Technologies Noida
Press Release

Zebra Technologies Expands Its Presence in India with New Office in Noida

June 18, 2025
Ericsson antennas
Press Release

Ericsson launched next-generation antennas for mission-critical networks

June 18, 2025
Symbiosis
Press Release

B.Tech in Defence Technology Launched at Symbiosis Skill and Professional University

June 16, 2025
Ant International
Press Release

Ant International Announces Sustainability Framework, Serving 100 mn Merchants to Advance Inclusive Growth in Re-globalisation

June 16, 2025
HCLTech Kerala
Press Release

HCLTech launches its second delivery center in Kerala, India

June 10, 2025
(L-R) Amit Kapur, Country Head - UK & Ireland, TCS; Shai Weiss, CEO - Virgin Atlantic Signing the Partnership Document
Press Release

Virgin Atlantic and TCS Extend Two-Decade Partnership to Modernize Airline Operations

June 3, 2025
Load More
ADVERTISEMENT

Latest Updates

Ericsson Strengthens ASIC Development in India with Major R&D Expansion

by News Desk
3 days ago

Osaka Sakai Data Center

HPE and KDDI Partner to Launch Osaka Sakai Data Center for AI Innovation by 2026

by Deepa Sharma
4 days ago

Tata Hackathon

Tata Technologies with AWS to Launch Engineering Hackathon Focused on Smart Mobility Innovations

by News Desk
4 days ago

Fujitsu

Fujitsu’s Uvance Wayfinders consulting empowers customers to evolve business foundations leveraging data and AI

by News Desk
4 days ago

HCLTech AMD

HCLTech and AMD Unite for Next-Generation Technology Solutions across AI, digital and cloud

by Deepa Sharma
5 days ago

Infosys

Infosys Announces Strategic Collaboration with Zoetis to Enhance IT Operations

by News Desk
5 days ago

Expert Views

Opinion

When AI Empowers Both Networks and Hackers: The New Battlefield for India’s Telecoms

May 20, 2025
Molly Sands AI
AI

AI RIP: 5 Things Knowledge Workers Will Say ‘Sayonara’ to in the Next Decade

March 8, 2025
multi cloud
Cloud

Multi-Cloud Made Simple: Strategies for Smart Business Management

March 5, 2025
Soft Skills
Opinion

Soft Skills and Technical Know-How: A Winning Combination in the Tech Industry

March 4, 2025
Digital Freedom
Cyber Security

Your Data, Their Gold: The Silent Battle for Digital Freedom

February 25, 2025

Get Latest Update

Subscribe to our mailing list to receives newsletter direct to your inbox!

ADVERTISEMENT

Leaders Interviews

Steve Wilson, GenAI Cybersecurity LLMs
Cyber Security

How effective is GenAI in cybersecurity? The role of LLMs and AI in security solutions. [Interview with Steve Wilson]

-
Interview on Counterfeit products with Nikhil Narayan
Leaders Talk

Advancements in ML & AI made it possible to detect counterfeit products in real-time, says Nikhil Narayan

-
Newgenone bridges the gap between business users and IT teams with its low code capability: Varun Goswami
Leaders Talk

Newgenone bridges the gap between business users and IT teams with its low code capability: Varun Goswami

-
AI chatbots, Prasanna-Kumar
Leaders Talk

Can AI chatbots enhance customer experience and reduce the cost of serving customers?

-

Entrepreneur

Samsung Electronics appoints its first female president

Inspiring Women Entrepreneurs in India (2022)

Technology Adoption For Entrepreneurs

Volunteering management is the need of the Hour

CXOVoice.com is a leading online publication for CXOs, entrepreneurs, senior leaders, developers, and industry professionals. Our coverage spans key sectors, including IT, technology, banking, finance, cybersecurity, engineering, and automobiles.

Connect with us

Easy Links

  • Cryptocurrency
  • Event
  • Blockchain
  • Press Release
  • Resources & Downloads

Write Us

[email protected]
  • Home
  • About Us
  • Contact Us
  • Advertise
  • Privacy & Policy
  • Feedback

Copyright © 2025 CXOVoice - All Right Reserved

Welcome Back!

Login to your account below

Forgotten Password?

Retrieve your password

Please enter your username or email address to reset your password.

Log In

Add New Playlist

Our Spring Sale Has Started

You can see how this popup was set up in our step-by-step guide: https://wppopupmaker.com/guides/auto-opening-announcement-popups/

No Result
View All Result
  • Home
  • Technology
    • AI
    • Cloud
    • Telecom
    • Data Center
    • BPM
    • Blockchain
  • Finance
    • Banking
  • Cyber Security
  • View Points
  • Leaders Talk
  • News
  • Press Release
    • Submit Press Release

Copyright © 2025 CXOVoice - All Right Reserved