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Home News People

Simon Davies Becomes New SAP Regional President for Asia Pacific

Deepa Sharma by Deepa Sharma
February 18, 2025
Simon Davies SAP

Simon Davies (Image credit: SAP)

SAP Asia Pacific has announced that Simon Davies will be the new President of the newly launched Asia Pacific region. He will start his role right away from his office in Singapore. Simon will be in charge of planning, operations, staff, sales, services, partners, and profits for SAP in Asia Pacific. Paul Marriott, who held this position for five years, will return to Europe.

SAP operates in many parts of Asia Pacific, including Australia, New Zealand, China, India, Japan, Korea, and Southeast Asia, Simon Davies will manage over 31,000 employees in 78 offices across the region. SAP works with many important customers like NEC Corporation, Coles Group, Wipro, Fujitsu, Shiseido, Hyundai, Kia, Himalaya, Cochlear, and Japan Airlines.

Before this, Simon worked for 25 years in the IT solutions field in Asia Pacific. He has experience with major software companies, including Microsoft, Salesforce, and Oracle. Most recently, he was the Senior Vice President and General Manager for Asia Pacific and Japan at Splunk for over three years. He also serves on the boards of several technology companies that are preparing to go public.

Manos Raptopoulos, Chief Revenue Officer for APAC, EMEA, and MEE, said “Our next chapter is being fuelled by accelerated cloud and AI innovation, underpinned by our purpose, our people, and our partnerships. Simon combines experience in Asia’s fast-growth, innovation-hungry markets with proven expertise in building high-performance, diverse, and inclusive teams. I’m confident that under Simon, SAP APAC will build on the tremendous momentum established during Paul’s leadership and continue to be a catalyst for innovation and supporting customer success.”

Simon Davies said “I’m very excited for this new chapter to begin. Across Asia Pacific and Japan, we see forward-thinking businesses accelerating strategic transformation supported by SAP. Establishing a solid foundation in the cloud and leveraging business data is the gateway to exploring new avenues of growth in areas like artificial intelligence, data analytics, and sustainability.”

Also Read: Why Privacy-First AI is the Key to Responsible Innovation

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Deepa Sharma

Deepa Sharma

Deepa Sharma is CXOVoice’s Managing Editor, overseeing all coverage technology, cybersecurity, banking, and financial coverage. She can be reached at [email protected]

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