cxo voice
  • Home
  • Technology
    • AI
    • Cloud
    • Telecom
    • Data Center
    • BPM
    • Blockchain
  • Finance
    • Banking
  • Cyber Security
  • View Points
  • Leaders Talk
  • News
  • Press Release
    • Submit Press Release
No Result
View All Result
  • Home
  • Technology
    • AI
    • Cloud
    • Telecom
    • Data Center
    • BPM
    • Blockchain
  • Finance
    • Banking
  • Cyber Security
  • View Points
  • Leaders Talk
  • News
  • Press Release
    • Submit Press Release
No Result
View All Result
Leaders Talk and Latest Tech News | CXO VOICE
No Result
View All Result
Home News Finance

IDFC FIRST Bank Launches FIRST EA₹N, UPI-enabled RuPay Credit Card

Arshi Khan by Arshi Khan
January 21, 2025
IDFC Credit Card

IDFC FIRST Bank joins hands with RuPay, a global card payment network from India, to launch the UPI-enabled RuPay Credit Card called – FIRST EA₹N.

This credit card is backed by a fixed deposit, and everyone can avail of this unique credit card. It provides cashback incentives on UPI transactions, effectively enhancing its value proposition for users.

This card offers UPI Integration, Instant Card Issuance, Maximum availability, cashback launch offers, cashback rewards, movie offers, Interest on fixed deposits, Comprehensive Protection etc.

The unique part of this card is the seamless integration of Fixed Deposit creation within the credit card application process and enable customers to leverage credit through UPI transactions while simultaneously benefiting from competitive interest rates on Fixed Deposits.

“We are thrilled to announce the launch of the FIRST EA₹N RuPay Credit Card, specifically designed for first time Credit Card users as a gateway product to the financial services world said Mr. Shirish Bhandari, Head- Credit Cards, FASTag and Loyalty, at IDFC FIRST Bank.”

Also Read: IDFC FIRST Bank Joins the Open Network for Digital Commerce (ONDC)

He further added, “This fixed deposit backed credit card is available online and instantly makes everyday UPI payments super rewarding with a simple 1% cashback credited automatically to the card account. It inherently offers efficient money savings and growth with the linked interest-earning Fixed deposit- building credit, investment, and financial health together. It continues our philosophy of customer centricity in product conception and design – #getmorefromyourbank.”

ADVERTISEMENT

Speaking on the development, Mr. Rajeeth Pillai, Chief of Relationship Management, NPCI said, “We are happy to launch FIRST EA₹N RuPay Credit Card in partnership with IDFC FIRST Bank. This UPI-enabled virtual credit card is designed to make transactions both convenient and highly rewarding for cardholders. Through this offering, we are further enhancing credit accessibility while delivering greater value to users.”

Arshi Khan

Arshi Khan

Arshi Khan is an editor at CXOVoice.com. In her role, Arshi covers significant developments in the tech industry. She has contributed numerous articles covering key IT, technology, banking, finance, and cybersecurity sectors. She provides valuable insights into the latest industry trends and developments, establishing herself as a knowledgeable and dedicated editor in the field. She can be reached at [email protected]

Related Posts

PayTechs
Finance

Capgemini’s World Payments Report 2026 Reveals Merchant Exodus from Traditional Banks

September 25, 2025
FintechOS and Tech Mahindra
Finance

FintechOS and Tech Mahindra to Transform Financial Services with Next-Gen Digital Solutions

September 18, 2025
bob Digi Udyam
Finance

Bank of Baroda Launches ‘bob Digi Udyam’, a Quick, Collateral-Free Loans for MSEs

September 3, 2025
Ant International and Barclays
Finance

Ant International and Barclays Partner to Revolutionize Global Treasury Management with Advanced AI Technology

May 7, 2025
Fed StarBiz
Finance

Federal Bank, RuPay, and Visa Launch New Fed StarBiz Credit Card for Small Businesses

April 4, 2025
Magma and Hyundai
Finance

Magma General Insurance Collaborates with Hyundai India Insurance Broking (HIIB) For Vehicle Insurance

March 3, 2025
Ericsson FITT
Finance

Ericsson and IIT Delhi’s FITT unite on research partnership to enhance fintech innovation

February 13, 2025
YES BANK Finance
Finance

YES BANK Unveils Finance Accelerator Program to Support Fintech Startups

January 17, 2025
Load More
ADVERTISEMENT

Latest Updates

SoftBank ABB

SoftBank Group has agreed to acquire ABB’s Robotics division for USD 5.4 billion

by Arshi Khan
5 hours ago

Fujitsu ARYA

Fujitsu and ARYA Forge Strategic Alliance to Revolutionize Security with Advanced AI Solutions

by Arshi Khan
11 hours ago

Qualcomm Arduino

Qualcomm Technologies Acquires Arduino to Enhance Developer Innovation with Next-Gen Edge Solutions

by News Desk
12 hours ago

Aparna Williams

Sophos Appoints Aparna Williams as Chief Legal Officer (CLO)

by Deepa Sharma
13 hours ago

Your Face, Your Data: The Hidden Risks of Uploading to AI Tools

Your Face, Your Data: The Hidden Risks of Uploading to AI Tools

by Atul Luthra
1 day ago

IBM and Anthropic

IBM and Anthropic Forge Strategic Partnership to Redefine Enterprise AI Development with Security and Governance

by Arshi Khan
1 day ago

Expert Views

Your Face, Your Data: The Hidden Risks of Uploading to AI Tools
Cyber Security

Your Face, Your Data: The Hidden Risks of Uploading to AI Tools

October 7, 2025
AI in Hiring
Opinion

AI in Hiring: Separating the Hype from Real-World Use Cases

September 19, 2025
Why Even One Unpatched Device Can Be a Catastrophic Risk for Startups and SMBs
Cyber Security

Why Even One Unpatched Device Can Be a Catastrophic Risk for Startups and SMBs

July 25, 2025
Cyber Criminals
Cyber Security

How WormGPT Became ChatGPT’s Evil Twin

July 15, 2025
When AI Empowers Both Networks and Hackers: The New Battlefield for India’s Telecoms
Opinion

When AI Empowers Both Networks and Hackers: The New Battlefield for India’s Telecoms

May 20, 2025

Get Latest Update

Subscribe to our mailing list to receives newsletter direct to your inbox!

ADVERTISEMENT

Leaders Interviews

Jagat Shah, Chairman & CEO of MITSUMI Group
Leaders Talk

Leadership in Emerging Markets: Exclusive Interview with Jagat Shah, Chairman & CEO of MITSUMI Distribution

-
Tokenization
Interview

Revolutionizing Finance: An Exclusive Interview with Sid Ugrankar, Co-founder of Qila.io on the Future of Blockchain and Tokenization

-
Steve Wilson, GenAI Cybersecurity LLMs
Cyber Security

How effective is GenAI in cybersecurity? The role of LLMs and AI in security solutions. [Interview with Steve Wilson]

-
Interview on Counterfeit products with Nikhil Narayan
Leaders Talk

Advancements in ML & AI made it possible to detect counterfeit products in real-time, says Nikhil Narayan

-

Entrepreneur

Top Leadership Skills Entrepreneurs Need in the Age of AI

Samsung Electronics appoints its first female president

Inspiring Women Entrepreneurs in India (2022)

Technology Adoption For Entrepreneurs

CXOVoice.com is a leading online publication for CXOs, entrepreneurs, senior leaders, developers, and industry professionals. Our coverage spans key sectors, including IT, technology, banking, finance, cybersecurity, engineering, and automobiles.

Connect with us

Easy Links

  • Cryptocurrency
  • Event
  • Blockchain
  • Press Release
  • Resources & Downloads

Write Us

[email protected]
  • Home
  • About Us
  • Contact Us
  • Advertise
  • Privacy & Policy
  • Feedback

Copyright © 2025 CXOVoice - All Right Reserved

Welcome Back!

Login to your account below

Forgotten Password?

Retrieve your password

Please enter your username or email address to reset your password.

Log In

Add New Playlist

Our Spring Sale Has Started

You can see how this popup was set up in our step-by-step guide: https://wppopupmaker.com/guides/auto-opening-announcement-popups/

No Result
View All Result
  • Home
  • Technology
    • AI
    • Cloud
    • Telecom
    • Data Center
    • BPM
    • Blockchain
  • Finance
    • Banking
  • Cyber Security
  • View Points
  • Leaders Talk
  • News
  • Press Release
    • Submit Press Release

Copyright © 2025 CXOVoice - All Right Reserved