Federal Bank, a private bank in India, has introduced a new credit card called Fed StarBiz. This card is made especially for small and medium-sized businesses (SMEs). This has been launched in collaboration with NPCI, and Visa. The Fed StarBiz card aims to support the specific needs of business customers, providing features and benefits that make managing finances easier.
With this new card, Federal Bank is stepping into the business credit card market. During the launch event, Shalini Warrier, Executive Director of Federal Bank, said, “Small and medium businesses are very important for growth in India. Federal Bank has always worked hard to offer helpful solutions for them. We are excited to introduce Fed StarBiz, a credit card for businesses. The card comes in both RuPay and Visa options and connects to the customer’s Overdraft or Cash Credit account, giving our clients the financial flexibility and safety they need to succeed in a competitive market.”
Rajeeth Pillai, Chief of Relationship Management, NPCI, added: “We are pleased to partner with Federal Bank for the launch of Fed Star Biz. This card marks a significant step forward in offering business customers a robust and secure payment solution. With RuPay’s extensive acceptance network and advanced security features, FedStar Biz will empower businesses across India with seamless and reliable transactions.”
Rishi Chhabra, Country Manager at Visa India, stated, “We are pleased to deepen our partnership with Federal Bank with the launch of Fedstar Biz, their first business-focused credit offering. This tailored payment solution will provide businesses with greater benefits, financial control and flexibility, supported by Visa’s global acceptance and top-notch security standards. We remain committed to enabling businesses of all sizes to thrive, backed by the Visa promise of trust, security, simplicity and convenience.”
Strategic Expansion in Business Banking
The launch of Fed StarBiz represents the first phase of Federal Bank’s comprehensive strategy to strengthen its position in the business and commercial payments landscape. The Bank confirms that additional specialized payment solutions are in development, with several launches planned throughout 2025 to address various segments of the business market.
For more information about the Fed StarBiz credit card, visit Federal Bank’s website www.federalbank.co.in.
