Samsung Electronics launched Samsung Vision AI during the CES 2025 First Look event, unveiling a new era of AI-powered screens to enhance the user’s daily life.
Samsung also showcased the flagship Neo QLED 8K QN990F alongside updates to its Lifestyle TV lineup and future display technologies, aimed at evolving screens into smart, adaptive companions that streamline and elevate home experiences.
Vision AI transforms screens into intelligent hubs that enhance entertainment, simplify user interactions, and integrate with connected lifestyles by enabling Samsung TVs to perceive their circumstances, adjust to user preferences, and autonomously deliver features.
Samsung Vision AI also improves audiovisual quality, assuring each viewing experience is stunning. Its AI-driven technologies analyze both content and environmental variables in real-time, adjusting display and audio parameters for optimized performance.
“Samsung sees TVs not as one-directional devices for passive consumption but as interactive, intelligent partners that adapt to your needs,” said SW Yong, President and Head of Visual Display Business at Samsung Electronics. “With Samsung Vision AI, we’re reimagining what screens can do, connecting entertainment, personalization and lifestyle solutions into one seamless experience to simplify your life.”
Also Read: Samsung with Google unveiled a 3D Technology “Eclipsa Audio” for TVs and SoundbarsMarking a new high in innovation recognition, Samsung’s latest Vision AI features like Click to Search and Live Translate, alongside products such as the AI companion Ballie and the Smart Monitor M9 with Copilot, have secured the esteemed 2025 CES Innovation Award.
Samsung Vision AI’s potential is strengthened through alliances with various AI technology partners, including Microsoft for further personalize and expand the AI screen ecosystem. Moreover, Samsung is also partnering with leading AI entities like Google to broaden the capabilities of Vision AI.
Samsung is launching a new phase in AI-driven display technology, integrating Vision AI across its broadest product lineup to date, including Neo QLED, OLED, QLED, and The Frame models.
Powered by the NQ8 AI Gen3 Processor, the system employs a suite of on-device AI functionalities to optimize picture quality, sound fidelity, and overall user experience, fundamentally transforming home entertainment and smart living.
At the core of this invention is the Neo QLED 8K QN990F, Samsung’s premier television, engineered for superior performance, elegant design, and enhanced AI-driven features.
Reinforcing its ties to the art community, Samsung has also partnered with Art Basel, designating The Frame as the official art display for this prestigious global event.
“As our mission is to power the world of art, having Samsung as our official global display partner is helping us break down physical and digital barriers, allowing more people to experience art in innovative and meaningful ways,” said Hayley Romer, Chief Growth Officer at Art Basel. “Through The Frame and the Samsung Art Store, art lovers can bring world-class works into their homes, transforming how they engage with and appreciate art.”
