boAt, India’s leading wearable brand, is all set to unveil its cutting-edge lineup of audio products and technology partnerships at the prestigious Consumer Electronics Show (CES) 2025 in Las Vegas, USA.
At CES 2025, boAt will debut its flagship product, the Nirvana X TWS – a premium offering designed and engineered in India. This revolutionary product features Knowles Balanced Armature drivers and Mimi’s personalized audio technology, providing consumers with an unmatched audiophile & health-conscious listening experience. The Nirvana X TWS is poised to cater to the growing demand for immersive audio products that offer both performance and well-being benefits.
Along with the Nirvana X TWS, boAt will offer an exclusive preview of its upcoming Nirvana product range for FY26, including the highly anticipated Nirvana Crystl – another Made in India product. The range will also feature the Nirvana Zenith Pro and Nirvana Ivy Pro, taking audio experiences to new heights. In addition, boAt will highlight its recently launched Nirvana Ivy, setting new benchmarks in the TWS category.
“We are excited to showcase boAt at CES 2025 as a testament to the power of Indian innovation meeting global standards,” said Sameer Mehta, Co-Founder & CEO of boAt. “Our products represent a seamless blend of cutting-edge technology, user-centric design, and a commitment to local engineering. We believe that our ‘Made in India’ ethos resonates with consumers worldwide, and we continue to push boundaries to create audio solutions that prioritize both quality and well-being.”
As CES 2025 unfolds, boAt’s presence will firmly establish the brand as a leader in the global audio and lifestyle market, showcasing a future where innovation, health, and Indian engineering come together to create next-generation audio experiences.
About Imagine Marketing Limited
Headquartered in India, Imagine Marketing Limited (IML) brand owner of the mark “boAt” offers a product portfolio ranging from audio gear, smart wearables, personal grooming, mobile accessories, and much more.
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