Wipro Limited, one of the world’s foremost technology services and consulting firm, today announced the launch of a new operating model that unifies advisory, artificial intelligence (AI), and enterprise transformation services across core business functions. The new, consulting-led, AI-powered operating model brings end-to-end accountability across four core functional areas: People & Change; Supply Chain & Operations; Finance Transformation; and Sales, Marketing & Customer Experience (CX).
The company says the model will align boardroom strategy with scalable delivery, ensuring that AI is embedded systematically throughout the journey rather than relegated to siloed pilot projects.
“Enterprises today are struggling to modernize operations amid outdated models and stalled transformation efforts, with AI hype that isn’t translating into results,” Amit Kumar, Managing Partner and Global Head of Consulting at Wipro, said in a statement. “Our approach replaces fragmented journeys with a persona-based strategy that drives measurable business outcomes.”
Leveraging AI to Drive Continuous Transformation
Central to Wipro’s approach is the systematic application of its Wipro Intelligence™ suite, an AI-powered portfolio of platforms and solutions designed to deliver intelligent automation, predictive insights, and continuous operational optimization.
The new model places advisory at the front end, making Wipro accountable for problem definition, not just solution delivery. Wipro is reducing dependency on commoditised delivery revenues and competing for strategic CXO mindshare, where long-term value is created.
This is about turning AI into an operational utility, enabling productivity, cost control, and decision velocity at scale, where clients are actually willing to pay.
Jasjit Singh Kang, Managing Partner and Global Head of Business Process Services, Wipro Limited. “AI-embedded operations, underpinned by deeply contextual solutions, are the future of the intelligence-driven enterprise. This new integrated model will help us deliver on our clients’ demands to build AI solutions designed around persona-based and function-specific processes so they can drive measurable outcomes and real bottom-line impact.”
Indian IT service firms, Wipro, Tata Consultancy Services, and Infosys have increasingly positioned themselves at the nexus of consulting, technology implementation, and AI-led automation, spurred by broader industry shifts toward intelligent operations.
This is Wipro’s attempt to reset competitive perception, from a solid executor to a transformation architect with operational scale. This improves revenue visibility and dampens cyclicality, critical at a time when discretionary IT spend is under pressure globally.
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