Wayfair, an American e-commerce company based in Boston, and Google Cloud have announced an expanded collaboration to enhance Wayfair’s extensive product catalog by implementing Google’s advanced Gemini models on Vertex AI.
This alliance also optimizes Wayfair’s employee collaboration by deploying Google Workspace across its global workforce.
Wayfair’s adoption of Gemini on Google Cloud has demonstrated significant results, including Accelerated Time-to-Market, Cost Efficiency, Enhanced Listing Quality, Optimized Customer Experience, and Advanced Responsible Content Management.
“At Wayfair, we believe gen AI is the key to unlocking the next generation of retail experiences,” said Fiona Tan, Chief Technology Officer at Wayfair. “With Google Cloud, we’ve been able to efficiently scale and enrich our product catalogs, enabling us to support a more seamless and engaging shopping experience for our customers.”
Also Read: Google Cloud and Odoo Partner to advance its global expansionWayfair is deploying Gemini within Google Workspace to elevate employee productivity and enrich the work experience by using Gemini in tools such as Gmail and Google Docs.
“Wayfair is redefining what’s possible in retail with Google Cloud’s generative AI,” said Matt Renner, President of Global Revenue at Google Cloud. “By harnessing the power of Gemini and Google Workspace, Wayfair is not only automating complex tasks and boosting employee collaboration but also creating more personalized and engaging experiences for every shopper. This is a prime example of how AI can transform businesses and deliver tangible benefits to customers and employees.”
