Tech Mahindra announced a strategic partnership with Fuji TV, a Japanese broadcaster, to co-develop and produce content across the genre for the global entertainment industry.
The partnership aims to drive significant growth in rapidly expanding content markets such as India, where niche content genres, including Anime and Korean dramas, are rapidly gaining popularity.
Additionally, Tech Mahindra will help Fuji TV license Indian content IP (Intellectual Property) and leverage its animation expertise to create fresh and captivating Japanese content for a global audience.
Harshvendra Soin, President – Asia Pacific and Japan Business, Tech Mahindra, said, “We have partnered with Fuji TV to bring their content library in various local languages to Indian audiences. This also marks a significant milestone in Tech Mahindra’s growth strategy and strengthens our position in the media and entertainment industry. We see great potential in developing IPs catering to the Indian, Japanese, and other major content markets.”
Toru Ota, Executive Vice President of Fuji Television Network Inc., said, “In the midst of the rapidly growing Indian entertainment market drawing global attention, we are thrilled to announce our partnership with a leading global IT company in India. As part of our initiative to expand into the global content market, we intend to collaboratively explore content strategies that are tailored to the Indian market, leveraging Tech Mahindra’s extensive marketing expertise within the region. Our goal is to not only expand our business in the Indian market but also to create innovative content that has the potential for global reach.”
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