Salesforce and Google have extended their strategic partnership to enable Google’s Gemini AI to be used in Salesforce’s Agentforce platform. It allows Salesforce’s main applications, including its CRM and Agentforce AI, to work on Google Cloud with Gemini included. This gives businesses a new choice for advanced AI to engage with customers.
Gemini is Google’s AI model that can work with text, images, sounds, and videos, making Agentforce stronger for handling complex tasks. It can manage up to two million tokens at a time and can also use real-time information from Google Search. This means that agents can get live info during customer conversations.
Salesforce is also extending its platform to Google’s infrastructure. Now, Agentforce, along with Salesforce’s Data Cloud and Customer 360 apps, will run directly on Google Cloud. Salesforce Service Cloud will connect with Google’s contact center tools to enhance customer support. It enables features like real-time language translation and smart handoffs between agents to improve communication and make service easier for businesses.
The Salesforce and Google partnership is part of a broader trend where big tech companies join forces to provide better solutions in enterprise AI. Instead of relying on just one company, businesses want to have choices and different tools for their AI needs.
“Through our expanded partnership with Google Cloud and deep integrations at the platform, application, and infrastructure layer, we’re giving customers choice in the applications and models they want to use,” said Srini Tallapragada, Salesforce President & Chief Engineering and Customer Success Officer. “Salesforce offers a complete enterprise-grade agentic AI platform that makes it easy to deploy new capabilities easily and realize business value fast. Google Cloud is a pioneer in enterprise agentic AI, offering some of the most powerful, capable models, agents, and AI development tools on the planet. Together, we are creating the best place for businesses to scale with digital labor.”
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