Gurugram (India), May 5, 2025: Airtel Business has launched a new solution called “Business Name Display” (BND). This BND enables businesses to show their name on the mobile screens of people they call. This makes it easier for customers to know who is calling and helps them trust that the call is authentic, not spam.
Airtel solved its customers’ spam challenge by launching India’s first spam-fighting network, supported by a nationwide awareness campaign to educate users. While these initiatives have significantly increased customer awareness, leading more people to ignore calls flagged as spam or from unknown numbers, they have also resulted in unintended consequences, where calls from brands get tagged as spam.
Consequently, customers were missing critical calls from banks, food delivery, courier delivery, hospitals for critical doctor’s appointments, etc. The “Business Name Display” solves this challenge and facilitates a relevant yet safe communication environment, enabling end customers to make informed decisions on all incoming calls, which will display the name of the company the call is from. In turn, businesses can stand out to their customers even as they protect them from fraudulent callers.
Sharat Sinha, Director & CEO of Airtel Business, said, “We always want to improve the way people communicate, making it easier and safer. With the Business Name Display (BND), businesses can build trust with their customers, and customers can be sure about calls.”
Airtel successfully tested the Business Name Display (BND) service with over 250 businesses in different areas, like banking, food delivery, and logistics. These businesses made over 12.8 million calls and saw a great advancement in how many customers interacted with them.
By showing a verified name at the start of each call, businesses can:
1. Clearly show they are not spam
2. Build trust and improve their reputation
3. Make the calling experience better for customers
To know more or to register for the BND service, click here
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